Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
I read it 20 years ago, and I hated it. Then I lost it, and I had the nagging feeling that I might miss something. Read morePublished 5 months ago by Axel K. Kloth
I learned nearly everything I know about marketing from Bill, and his techniques really work.
I bought this copy for my daughter who is just starting her high tech... Read more
One of the problems I encounter as a high-technology product manager is in closing the chasm between engineering and marketing - while sales tends to manage their own front line... Read morePublished on February 6, 2011 by Amazon Customer
Some interesting ideas for marketing high technology but the book is from the mid-80's so it's a bit dated. Naturally, being from the 80's there is no reference to the Internet. Read morePublished on May 15, 2010 by A. Bowron
very good book. Highly recommended, especially for people interested to learn more about Marketing High Technology products.Published on December 16, 2008 by Amazon Shopper
I read this book a while back and then gave away 20 copies to my whole product management and marketing team to read. The basic concepts of "whole product" vs. Read morePublished on September 11, 2007 by C. Aras
You have to build complete products (a product is the totality of what customer buys: device, customer service, etc. Read morePublished on February 24, 2007 by Ilya Grigorik