THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing.
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Most Helpful Customer Reviews
3 of 4 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
I purchased this textbook because it was required for my class. However, I have found it to be useful in my current job (Executive Assistant, but not in a hospitality field.) The companion website offers slideshows to help you study. The information in the book is very well organized and the book also offers examples and exercises from well-known companies. I'd recommend it to someone who really wanted to understand marketing.
0 of 2 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
If you are not a native English and you have to study something about Tourism Management This book is tailored for you.. it's easy to read and to understand. It's full of examples that make you understand better the theoretic things!
Most Recent Customer Reviews
Marketing for Hospitality & Tourism (5th Edition)
I am very please with my purchase. I bought the use copy of Marketing for Hospitality and I am very please with the condition.
Published 14 months ago by Wendy
Starting College
I had to go online to purcahse the Marketing for Hospitality & tourism (5th Edition) because the University Book store did not have any books for the course. Read more
Published on February 15, 2010 by G. Cletcher
good quality book
book was as good as new, very good book. no higlighting. i am very pleased
Published on September 18, 2009 by A. Kock
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