For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. THE most widely used Hospitality marketing text--comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job.
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Book Description
Editorial Reviews
From the Publisher
This new book builds upon the practical, managerial approach to marketing that is a trademark of Philip Kotler's renowned textbooks. Designed specifically with the hospitality and travel student in mind, it provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. The authors bring a rich combination of both teaching and international consulting in the hospitality and travel industries to Kotler's proven framework of marketing principles.
--This text refers to an out of print or unavailable edition of this title.
From the Back Cover
Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens, bring their knowledge of the hospitality industry to the pages of Marketing for Hospitality and Tourism, Third Edition. The authors' understanding of the industry results in a practical text. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how.
This book explains the how and why of everyone's role in marketing as an integral part of the hospitality operation.
The textbook's Internet site offers reinforcement of chapter material via student self-testing and contains links to key marketing and hospitality websites.
Internet links are referenced throughout the book.
Real-life industry examples are drawn from the authors' own experiences.
A mini case opens each chapter with a description of an actual company situation, which can he resolved through an understanding of the chapter's content.
Boxed marketing highlights provide practical insights into the chapter's material.
Electronic Marketing is a new chapter providing an overview of Internet, database, and direct marketing.
Internet Exercises at the end of each chapter guide the reader through the fascinating world of hospitality and tourism, marketing, and the Internet.
Full-color illustrations of hospitality businesses and advertisements enhance the presentation.
Increased number of case studies relate chapter material to the industry.
Glossary found at the end of the book provides a quick way to look up definitions, while key terms explain new terms introduced in each chapter.
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More About the Author
Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twelve foreign universities. He is the author of over 40 books and over one hundred articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management as one of the 50 best business books of all times.
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
4.0 out of 5 stars
great textbook,
By Hans Meyersohn "Mayersohn" (Ney York, NY) - See all my reviews
This review is from: Marketing for Hospitality and Tourism (3rd Edition) (Hardcover)
This is the texbook I had in college. It was and still is great, but for one...being a textbook ...it is more theoretical and two, it lacks certain areas. Nevertheless, it is very usefull. I would complement it with a book that I have recently read: Heads In Beds - hospitality and tourism Marketig by Ivo Raza. This is very practical and covers the areas that are missing from Kotler's textbook like Loyalty marketing, COOP with Touroperators, targeting travel agents, creating promotional materials, development, etc. Combined, both books truly give a complete overview of the complex travel indutry and should be the foundation for people studying or working in travel and tourism.
5 of 6 people found the following review helpful:
5.0 out of 5 stars
Like any other book from Kotler; outstanding and clear!,
This review is from: Marketing for Hospitality and Tourism (2nd Edition) (Hardcover)
Many of you who have already read more from Kotler, will understand what I mean. Kotler is giving in his edition for hospitality Marketing very clear and realitic points of view, usefull for both starting and advanced marketing managers. A must to read, for all those who want to stay ahead of their competition!
3 of 4 people found the following review helpful:
5.0 out of 5 stars
Excellent for students worldwide,
This review is from: Marketing for Hospitality and Tourism (2nd Edition) (Hardcover)
As a lecturer in South Africa I found the inclusion of so many examples from MacDonalds and other international franchises useful to explain the examples to the class. As usual anything the Kotler writes is easy to put across to my students entering the hospitality industry. Well done!
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