THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
Full of information,
By sb (Nashville, TN USA) - See all my reviews
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This review is from: Marketing for Hospitality & Tourism (5th Edition) (Hardcover)
I purchased this textbook because it was required for my class. However, I have found it to be useful in my current job (Executive Assistant, but not in a hospitality field.) The companion website offers slideshows to help you study. The information in the book is very well organized and the book also offers examples and exercises from well-known companies. I'd recommend it to someone who really wanted to understand marketing.
0 of 1 people found the following review helpful:
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This review is from: Marketing for Hospitality & Tourism (5th Edition) (Hardcover)
If you are not a native English and you have to study something about Tourism Management This book is tailored for you.. it's easy to read and to understand. It's full of examples that make you understand better the theoretic things!
0 of 2 people found the following review helpful:
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This review is from: Marketing for Hospitality & Tourism (5th Edition) (Hardcover)
Good.
But it takes a few days to reach.That is a long time. Less than two days is better. Our class begin quickly.
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