Customer Reviews

Marketing for Hospitality and Tourism (3rd Edition)

5 star:		(6)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(2)

 

 

This is the texbook I had in college. It was and still is great, but for one...being a textbook ...it is more theoretical and two, it lacks certain areas. Nevertheless, it is very usefull. I would complement it with a book that I have recently read: Heads In Beds - hospitality and tourism Marketig by Ivo Raza. This is very practical and covers the areas that are missing from Kotler's textbook like Loyalty marketing, COOP with Touroperators, targeting travel agents, creating promotional materials, development, etc. Combined, both books truly give a complete overview of the complex travel indutry and should be the foundation for people studying or working in travel and tourism.

Many of you who have already read more from Kotler, will understand what I mean. Kotler is giving in his edition for hospitality Marketing very clear and realitic points of view, usefull for both starting and advanced marketing managers. A must to read, for all those who want to stay ahead of their competition!

As a lecturer in South Africa I found the inclusion of so many examples from MacDonalds and other international franchises useful to explain the examples to the class. As usual anything the Kotler writes is easy to put across to my students entering the hospitality industry. Well done!

WARNING!!! Stay away from MARKMONTANABOOKS at all cost! The seller is not TRUSTWORTHY and will RIP YOU OFF!!! I purchased a textbook from the seller in the beginning of February and needed it ASAP so I paid for express shipping which means I should of got my product at most 3days later.... 22 days later I finally received the product to just find out that he gave me the book that was not as advertised. If I wanted to give away my money I would of just gave it to a worthwhile cause like Red Cross! Hey con artist I want my money BACK!!!!

This book is exactly what I needed. I bought through Amazon because the shipping was free and it ended up being cheaper than my University bookstore. Recommend for any hospitality students that have to have this book.

Great book. The classic for anyone entering the industry. Complete and comprehensive. Great textbook for students and novices. Good for non marketing people. Good examples and highlights. I also recommend a new release: Heads In Beds. More practical than this one. With both you'd really know your stuff and make your boss happy.

Kotler's Marketing for Hospitality and Tourism helps marketing beginners and people that are getting into the hospitality business. It demonstrates basic knowledge that can be applied to the business, great tool for working!

Watch out for those sellers that have a very high satisfaction rate, i think its mostly sellers who rates themselves!!!!!!!!!!!!!! (Try to look for the low satisfaction rates to find what the real buyers think)......... You have to be really careful about who you are buying textbooks from, there are a lot of United Kingdom sellers that will advertise one thing and send you the book either extremely late or will gip you off somehow. I think amazon should work on taking out the non-trust worthy sellers from their list or they will lose a lot of customers. Not satisfied at all!!!!

The layout and format of this book was very easy to follow!