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Marketing Illustration: New Venues, New Styles, New Methods Paperback – June 9, 2009


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Marketing Illustration: New Venues, New Styles, New Methods + Inside the Business of Illustration + Starting Your Career as a Freelance Illustrator or Graphic Designer
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Product Details

  • Paperback: 240 pages
  • Publisher: Allworth Press; 1 edition (June 9, 2009)
  • Language: English
  • ISBN-10: 158115657X
  • ISBN-13: 978-1581156577
  • Product Dimensions: 0.5 x 5.8 x 8.8 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #745,102 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Marshall Arisman is the chair of the master of fine arts illustration program at the School of Visual Arts. His editorial illustrations have appeared in such publications as the New York Times, Esquire, Time, Rolling Stone, the Village Voice, and the Nation, and his paintings and sculptures have been exhibited internationally in galleries and museums. He lives in New York City.

Steven Helleris co-chair of the MFA Design: Designer as Author program at the School of Visual Arts, New York. His many previous books includeTypographic Universe, New Modernist Type, and Scripts.

More About the Author

Steven Heller, author and editor of over 130 books on graphic design, satiric art and popular culture, is the co-founder and co-chair of the MFA Designer as Author program at the School of Visual Arts, New York. He is also co-founder of the MFA in Design Criticism, MFA in Interaction Design, MFA Social Documentary Film and MPS Branding programs. Although he does not hold an undergraduate or graduate degree he has devoted much of his career to fostering design education venues, opportunities and environments.

On the editorial side, for over 40 years he has been an art director for various underground and mainstream periodicals. For 33 years he was an art director at the New York Times (28 of them as senior art director New York Times Book Review). He currently writes the "Visuals" column for the Book Review and "Graphic Content" for the T-Style/The Moment blog (http://tmagazine.blogs.nytimes.com/author/steven-heller/). He is editor of AIGA VOICE: Online Journal of Design, a contributing editor to Print, EYE, and Baseline, and a frequent contributor to Metropolis and ID magazines. He contributes regularly to Design Observer and writes the DAILY HELLER blog for Print Magazine (http://blog.printmag.com/dailyheller/). His 135 books include "Design Literacy, " "Paul Rand," "Graphic Style" (with Seymour Chwast), "Stylepedia" (with Louise Fili), "The Design Entrepreneur" and "Design School Confidential" (both with Lita Talarico), "Iron Fists: Branding the Twentieth Century Totalitarian State", and the most recent, "Born Modern: The Life and Design of Alvin Lustig."

He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. His website is www.hellerbooks.com and his blog, The Daily Heller sponsored by Print magazine is http://imprint.printmag.com/daily-heller/

Customer Reviews

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Most Helpful Customer Reviews

9 of 11 people found the following review helpful By Midwest Book Review on November 12, 2009
Format: Paperback
MARKETING ILLUSTRATION; NEW VENUES, NEW STYLES, NEW METHODS discusses the basics of launching and promoting an illustration career in today's market. Interviews and work samples from over 70 working illustrators do more than just explain business practice: they chart trends and techniques based on new technology and practices and provides professional experience with daily challenges, making this a 'must' for both business and arts libraries.
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By juvenal martinez on January 8, 2014
Format: Kindle Edition Verified Purchase
Very good!
But less on interviews and more on insider info would have been nice. To have. Would recommend to my friends.
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0 of 40 people found the following review helpful By Woodshed on January 7, 2010
Format: Paperback Verified Purchase
This book not only causes the difference between culture and practical life to dissolve. This is merely just another book, not unlike the many tomes preparing the aspiring watercolorist as to how it gets done. it willingly drags the wide eyed illustrator down to a level that the short sighted author perceives as the future. He no longer even approaches the much vaunted image consciousness. Any work of imagination might be become the art. I find this 12 step genre of the simulacra and in particular the simulation the antithesis of creativity.This simplistic Disneyland hologram has little if anything to do with creativity. This formula is not unlike art forgery.

"He who knows a thousand works of art, knows a thousand frauds." - Horace
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