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7 of 9 people found the following review helpful:
5.0 out of 5 stars A 'must' for both business and arts libraries
MARKETING ILLUSTRATION; NEW VENUES, NEW STYLES, NEW METHODS discusses the basics of launching and promoting an illustration career in today's market. Interviews and work samples from over 70 working illustrators do more than just explain business practice: they chart trends and techniques based on new technology and practices and provides professional experience with...
Published on November 12, 2009 by Midwest Book Review

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0 of 32 people found the following review helpful:
1.0 out of 5 stars The schema of mass culture
This book not only causes the difference between culture and practical life to dissolve. This is merely just another book, not unlike the many tomes preparing the aspiring watercolorist as to how it gets done. it willingly drags the wide eyed illustrator down to a level that the short sighted author perceives as the future. He no longer even approaches the much vaunted...
Published on January 7, 2010 by Woodshed


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7 of 9 people found the following review helpful:
5.0 out of 5 stars A 'must' for both business and arts libraries, November 12, 2009
This review is from: Marketing Illustration: New Venues, New Styles, New Methods (Paperback)
MARKETING ILLUSTRATION; NEW VENUES, NEW STYLES, NEW METHODS discusses the basics of launching and promoting an illustration career in today's market. Interviews and work samples from over 70 working illustrators do more than just explain business practice: they chart trends and techniques based on new technology and practices and provides professional experience with daily challenges, making this a 'must' for both business and arts libraries.
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0 of 32 people found the following review helpful:
1.0 out of 5 stars The schema of mass culture, January 7, 2010
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Woodshed (new york, NY United States) - See all my reviews
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This review is from: Marketing Illustration: New Venues, New Styles, New Methods (Paperback)
This book not only causes the difference between culture and practical life to dissolve. This is merely just another book, not unlike the many tomes preparing the aspiring watercolorist as to how it gets done. it willingly drags the wide eyed illustrator down to a level that the short sighted author perceives as the future. He no longer even approaches the much vaunted image consciousness. Any work of imagination might be become the art. I find this 12 step genre of the simulacra and in particular the simulation the antithesis of creativity.This simplistic Disneyland hologram has little if anything to do with creativity. This formula is not unlike art forgery.

"He who knows a thousand works of art, knows a thousand frauds." - Horace
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Marketing Illustration: New Venues, New Styles, New Methods
Marketing Illustration: New Venues, New Styles, New Methods by Steven Heller (Paperback - June 9, 2009)
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