Customer Reviews

Marketing (with InfoTrac)

5 star:		(2)
4 star:		(2)
3 star:		(0)
2 star:		(1)
1 star:		(1)

 

 

I tried contacting the seller to return this book, and the seller never responded to me via phone/email. Therefore, I will make sure I do not purchase "ANYTHING" from this seller ever again!

An excelent book as a text book but also as a consultation book at the office.

Received the product promptly after ordering and was exactly as described. This book saved me $200 compared to the next edition from the university bookstore!

I read this book for my finance class and thought that it presented the material in a logical and meaningful way. There were interesting scenarios that it presented along with the information that helped illustrate the subjects. I recomend this book for anyone interested in marketing.

The content is average, but the text is very cluttered with extraneous sidebar information, symbols, different colored headings, and purple "online" blocks on many pages. My biggest complaint is that one chapter is completely missing. When you get to chapter 19, there are learning objectives, an outline, and then the reader is directed to go online to see the chapter. If you want to take the book with you to read, you must be near a computer for chapter 19, or print it. I paid a lot of money for a text book, which I assumed was complete. It is not. I was cheated out of one of the chapters that I paid for and then I had to print it out to read it away from my computer. Not ethical. I am very disappointed with the authors.

Overall, it is a good book. There are many great examples used with relevant companies highlighted. The information presented can be interpreted as biased and I often disagree with slant taken. The book layout and design is busy, and all of the supplemental features can be detracting at times.