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The Marketing Information Revolution [Hardcover]

Robert C. Blattberg (Editor), John D. Little (Editor), Rashi Glazer (Editor)

5.0 out of 5 stars See all reviews (1 customer review) |

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Book Description

Publication Date: January 1994

Focuses on five stages of the information value chain: data collection and transmission, data management, data interpretation, models, and decision support systems. DLC: Marketing-Data processing.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Focuses on five stages of the information value chain: data collection and transmission, data management, data interpretation, models, and decision support systems. DLC: Marketing-Data processing.

Product Details

Hardcover: 373 pages
Publisher: Harvard Business School Press (January 1994)
Language: English
ISBN-10: 0875843298
ISBN-13: 978-0875843292
Product Dimensions: 9.3 x 6.3 x 1.3 inches
Shipping Weight: 1.6 pounds

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Best Sellers Rank: #2,789,106 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Right to the Point, March 24, 2000

LUIS (Rio de Janeiro, Brazil) - See all my reviews

This review is from: The Marketing Information Revolution (Hardcover)

This book remains extremely up to date. The authors envisioned today's marketing transformation that is still happening, six years after publication. Only now the tools needed to follow the author's guidelines are being developed and used by retailers.

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