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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Right to the Point,
By LUIS (Rio de Janeiro, Brazil) - See all my reviews
This review is from: The Marketing Information Revolution (Hardcover)
This book remains extremely up to date. The authors envisioned today's marketing transformation that is still happening, six years after publication. Only now the tools needed to follow the author's guidelines are being developed and used by retailers.
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The Marketing Information Revolution by Robert C. Blattberg (Hardcover - Jan. 1994)
Used & New from: $0.01
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