Help your patrons create effective marketing research plans with this sourcebook!
Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites.
Marketing Information contains several useful features, including:
This book will help you provide top-notch service to clients such as:
Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites.
Marketing Information contains several useful features, including:
- basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed
- special text boxes with practical tips, techniques, and short cuts
- an alphabetical listing of all source titles
- an index to subjects and sources
This book will help you provide top-notch service to clients such as:
- marketing instructors in developing assignments and other curricula which incorporate a business information literacy component
- students whose assignments require library or other research to identify and use key marketing information tools
- entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans
- marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects
- experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups
- reference librarians who advise these groups in academic, public, or corporate library settings
- collection development librarians selecting material for public, academic, and special libraries
