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Marketing Institutional Money Management Services: Meeting the Needs of Today's Plan Sponsors and Corporate Treasurers
 
 
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Marketing Institutional Money Management Services: Meeting the Needs of Today's Plan Sponsors and Corporate Treasurers [Hardcover]

Philip Halpern (Author)
5.0 out of 5 stars  See all reviews (1 customer review)


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Book Description

September 1, 1995
Written in a sophisticated and colorful style, Marketing Institutional Money Management Services shows how to develop and implement a targeted, ongoing marketing plan that will attract new clients while keeping existing ones.

Product Details

  • Hardcover: 222 pages
  • Publisher: McGraw-Hill; 1 edition (September 1, 1995)
  • Language: English
  • ISBN-10: 1557388598
  • ISBN-13: 978-1557388599
  • Product Dimensions: 9.3 x 6.2 x 0.8 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #646,737 in Books (See Top 100 in Books)

 

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5.0 out of 5 stars (1 customer review)
 
 
 
 
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3 of 24 people found the following review helpful:
5.0 out of 5 stars This is an excellent way to improve your company!, April 24, 1999
By A Customer
This review is from: Marketing Institutional Money Management Services: Meeting the Needs of Today's Plan Sponsors and Corporate Treasurers (Hardcover)
This book is an interesting and imformitive way to improve your working envirement.
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Inside This Book (learn more)
First Sentence:
Although no two institutions are identical, most plan sponsors have similar mandates and challenges. Read the first page
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Sargent Trust, Wyeth Company, Premier Equity, Thomas Eakin, O'Keefe Guarantee, The Washington State Investment Board, Greenwich Associates, New York, Wall Street, Cassat Investment Advisors, Currency Exposure, Thomas Sully Associates, Elkind Economics, Eugene Boudin, Financial Analysts Journal, Managing Relationships, The Alexander Hamilton Institute, The Culture of Institutional Investing, United States
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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Citations (learn more)
This book cites 3 books:
 
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