Marketing on the Internet: A Proven 12-Step Plan for Promoting, Selling and Delivering Your Products and Services to Millions over the Information Superhighway [Paperback]

Michael Mathiesen (Author)

Book Description

Publication Date: September 1996

Today, visionary companies are reaching millions of prospective customers online. In fact, commercial activity represents the fastest growing segment of the Internet. This street-smart guide provides no-nonsense, step-by-step techniques designed specifically to help the reader reach customers on the Internet. The book comes with a diskette containing the newest version of Spry Mosaic, software providing instant access to the Internet.

Editorial Reviews

Amazon.com Review

Michael Mathiesen presents a market-smart and Net-savvy approach to doing business on the Net--in a spam-free and definite value-added manner. His sensible advice comes from the lessons of long experience. The core of his approach is a 12-step process to target your audience, refine your message, and deliver it as a service rather than a sales pitch. And he insists that you have a real service to offer, which helps companies rethink their relationship with their customers--especially those online who can spot an advertisement disguised as a garbage give-away site in less than three clicks. He also covers the best places to put your message, good advice on dealing with money over the net, and some success stories to inspire and fuel the imagination. Included is a CD-ROM of Internet access software.

Review

This second edition updates a proven 12-step program for any who want to create a new online business or improve sales on an existing internet site. From assessments of the new Java programming to incorporating multimedia and handling electronic monetary transactions, this covers everything from low-cost promotion tactics to scanning graphics for web pages. -- Midwest Book Review

Product Details

• Paperback: 415 pages
• Publisher: Maximum Pr; 2nd Bk&Dk edition (September 1996)
• Language: English
• ISBN-10: 1885068093
• ISBN-13: 978-1885068095
• Product Dimensions: 9.2 x 7.4 x 1.3 inches
• Shipping Weight: 2.4 pounds
• Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #5,525,356 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 4 people found the following review helpful:

1.0 out of 5 stars An outdated, elementary lesson in Internet Marketing, June 21, 1998

By A Customer

This review is from: Marketing on the Internet: A Proven 12-Step Plan for Promoting, Selling and Delivering Your Products and Services to Millions over the Information Superhighway (Paperback)

Good try, Mathiesen. Millions of people are scrambling for the answers to 'Net marketing and e-commerce questions; so I can't fault you for trying to answer their call. But don't waste trees publishing books that are outdated in months. Put it on the 'Net. If you pride yourself in having a site that updates your book, don't let it be Netscape's site where your readers won't even find you with a site search. Are you still updating it?

Readers, why spend money on a book about a topic that is changing daily? One example is that Mathiesen mentions, "The Internet represents a communications tool that rivals television and will one day merge with television." Like WebTV, perhaps? Also, the book brags that it offers free Netscape browser software ($50 value"), when Netscape is now downloadable off the 'Net for free.

If you must read this book, wait for the new edition. Or buy this one and marvel about how much has changed. Better yet, communicate with people in the industry, read 'Net and computer magazines, and surf for answers.

~Caity Quimby