Customer Reviews

Marketing on the Internet: A Proven 12-Step Plan for Promoting, Selling, and Delivering Your Products and Services to Millions over the Information Superhighway

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Good try, Mathiesen. Millions of people are scrambling for the answers to 'Net marketing and e-commerce questions; so I can't fault you for trying to answer their call. But don't waste trees publishing books that are outdated in months. Put it on the 'Net. If you pride yourself in having a site that updates your book, don't let it be Netscape's site where your readers won't even find you with a site search. Are you still updating it?

Readers, why spend money on a book about a topic that is changing daily? One example is that Mathiesen mentions, "The Internet represents a communications tool that rivals television and will one day merge with television." Like WebTV, perhaps? Also, the book brags that it offers free Netscape browser software ($50 value"), when Netscape is now downloadable off the 'Net for free.

If you must read this book, wait for the new edition. Or buy this one and marvel about how much has changed. Better yet, communicate with people in the industry, read 'Net and computer magazines, and surf for answers.

~Caity Quimby