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2 Reviews
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Average Customer Review
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7 of 11 people found the following review helpful:
5.0 out of 5 stars
Great New Internet Marketing Book
I recently purchased this book and have found it to be extremely helpful in understanding the intersection of marketing and the Internet. I am a computer engineer trying to better comprehend the world of business. This book provides both theoretical and practical insights that have been extremely useful. The book is very well written in a style that is accessible to an...
Published on January 16, 2001 by Mark T Jones
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1 of 1 people found the following review helpful:
3.0 out of 5 stars
Digital Business book review
I purchased this book as a requirement for a college class. This book is very outdated but gives some good basic information. I would not recommend this book unless it is a required reading. Look for something that is more current regarding technology.
Published on September 6, 2009 by Cathy Agapetus
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1 of 1 people found the following review helpful:
3.0 out of 5 stars
Digital Business book review,
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Amazon Verified Purchase(What's this?)
This review is from: Digital Business: Concepts and Strategies, 2nd Edition (Paperback)
I purchased this book as a requirement for a college class. This book is very outdated but gives some good basic information. I would not recommend this book unless it is a required reading. Look for something that is more current regarding technology.
7 of 11 people found the following review helpful:
5.0 out of 5 stars
Great New Internet Marketing Book,
By Mark T Jones (Blacksburg, VA United States) - See all my reviews
This review is from: Marketing and The Internet (Hardcover)
I recently purchased this book and have found it to be extremely helpful in understanding the intersection of marketing and the Internet. I am a computer engineer trying to better comprehend the world of business. This book provides both theoretical and practical insights that have been extremely useful. The book is very well written in a style that is accessible to an outsider, yet covers the topics in significant depth.
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Marketing and The Internet by Eloise Coupey (Hardcover - January 15, 2001)
Used & New from: $0.01
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