Customer Reviews

Marketing on the Internet

5 star:		(7)
4 star:		(13)
3 star:		(4)
2 star:		(0)
1 star:		(1)

 

 

I was attracted to the book because of the name Jerry Yang. However, he only wrote the Preface--a two page comment on the growth of the Web (which had absolutely nothing to do with the contents of the book). Much of the contents are too general and there is no mention of affiliate program or any of the new marketing tools, e.g. personalization software. The marketing ideas discussed in the book deal very little with "Web marketing" principles. If you have read Customer.com, you would have come to the conclusion that this book is rather out dated and works only for amateurs. The companion Web site is worse. It lists about 30 links and nothing else!

I thought that by getting a web site my "electronic" cash register would simply light up around-the-clock. Wrong! *Marketing on the Internet, 3rd edition* has shown me that I also need to monitor it, analyze the results and then go ahead and promote it. Now my site is easy to get to, and easy to buy from!

A secret password comes with every book and opens up a "members only" companion web site containing continually updated information.

We've gotten our money's worth.

J. Westall, Skookum Inc.

In my opinion, Marketing on the Internet by Jan Zimmerman is a book that every online business should read. The reason I think the book is of such high quality is because of three reasons, the organization, the graphs, and the ease of reading. First, the organization of the book is well laid out. There are bullet points to list each topic that will be discussed and then after the list, the chapter goes into detail on each point. The chapters are also organized to take the reader from the basics of the information to a point where it's detailed, but not confusing. Furthermore, the graphs, statistics, and pictures help in making the points clear. When the book mentions a specific site and how the site had a characteristic that made it look better, a picture of the site usually followed the summary. As well as the pictures, there were graphs and statistics to show the percentages of various subjects like ethnicities and the number of hours a browser was used per week. The information from these demographics can helps the reader to think of ways to enhance his own online business. Finally, the book was easy to read and easy to comprehend. Most computer-related books are very difficult to read because of the acronyms and the technical words used. This book kept the paragraphs short which kept my attention and didn't go into an extension of detail like other books. In conclusion, Marketing on the Internet is a book that can make your business soar to the top.

As a marketing professional at an ecommerce architecture business, I found this one of the few internet marketing books that I could use as a reference. With the online support link that is referenced in the book, it makes maximum use of the new technology as well as taking advantage of classic marketing disciplines.

Now in a fully updated and expanded fifth edition, Jan Zimmerman's Marketing On The Internet: Seven Steps To Building The Internet Into Your Business is "must" reading for anyone charged with the responsibility for marketing their business's products or services in today's highly competitive, rapidly evolving marketplace. This outstanding, "user friendly" how-to book will instruct the reader on passwords for accessing private web sites, the latest Internet market news, online marketing resources, and more. Whether a novice entrepreneur launching a business on the Internet, or a seasoned corporate manager seeking to incorporate the Internet into an overall marketing strategy, Marketing On The Internet may well prove to be the single most important research reading they can do to ensure their company's success.

It is a good book, but I feel that most of the information given is already known. I believe the beginners will enjoy the steps it uses to approach the Internet as a marketing tool. Most pros already know this information and will consider this book obsolete. The price on this book is relatively high compared to the other books in this category. I would shop around on those books to see if they may suit you better.

I'm an eCommerce Web Design Major who has never taken a marketing class and I believe that this book allows people who don't know marketing to understand the basic principles as it pertains to the world wide web. People just interested in web design and eCommerce should definitly read this book because it offers information on what we must know in order to successfully help our company grow online.

This is a really helpful guide, summarizing the most important points for doing business online. It introduces the basic concepts and principles for developing marketing strategies. It is interesting and easy to read, especially for people who do not know much about marketing on the Internet. It contains information about site monitoring, online security, a lot of good examples of existing Web sites, that you can actually go and see, instead of only read about. It also talks about different techniques when developing a Web site for a brand new marketing.

This book is published for the average person and online user. The author has written the book in a simple and understandable manner. What I like about it is that whoever reads the book, will quickly form an idea of what online marketing is all about. It covers the basics and fundamentals of marketing. And most of all guides the reader towards developing a marketing plan, which is the most essential tool for success. It touches briefly, but accurately all the important tools and techniques that a person might need for starting his, or her own online business. Along with all the definitions and explanations about the way you should do your online business, the book gives you real life examples of real Web sites that you can go and look at. I think it is a great book and everybody using it will learn the ropes of online marketing in a heartbeat.

This book has helped me understand marketing in a new way. There are new aspects that need to be considered when you are marketing on the Internet. This book serves as a great guide. I also enjoy the concise and to the point writing. It provides good statistical data, pie charts, and line graphs. I also like the list of links provided in the back of the book.