Marketing on the Internet [Paperback]

Jill H. Ellsworth (Author), Matthew V. Ellsworth (Author)

Book Description

ISBN-10: 0471165042 | ISBN-13: 978-0471165040 | Publication Date: January 15, 1997 | Edition: 2

An in-depth guide to advertising, marketing, and sales on the Internet -the tools, techniques, and strategies you need to create an effective multimedia presence on the World Wide Web.

Business on the Internet is booming! Customers now shop at virtual malls, order online from multimedia catalogs, and routinely conduct other electronic transactions. At the same time, new technologies have appeared that make it easier than ever for marketers to communicate with tens of millions of Internet consumers. Find out, in this completely updated Second Edition of the bestselling Marketing on the Internet, how your business can join this revolution.

Marketing on the Internet, the latest book by the well-known Internet business authors Matthew Ellsworth and Dr. Jill Ellsworth, tells you what you need to know to create an effective multimedia platform for advertising, marketing, and sales on the Internet. Beginning with the basics, they quickly familiarize you with the most important Internet terms and concepts and explain the technologies available to you. You'll get instructions for doing everything from building a Web site to safely conducting electronic commerce. Packed with dozens of illustrated, real-life examples, Marketing on the Internet tells you:
* How to get a business connection to the Internet
* How a business of any size can establish a compelling presence on the Web
* How to gather valuable information about and from visitors to your site
* About Java, VRML, Shockwave, ActiveX, interactive graphics, and other new developments
* How to design virtual stores with graphics, sound, video, and hypertext
* How to conduct secure transactions on the Internet
* How to develop the right Internet marketing strategies for your type of business.

Editorial Reviews

Review

Create a strong system for marketing products and soliciting sales on the Internet with the help of a title which explores business applications of the Internet and Web. From designing Web pages for customers to understanding Internet etiquette's restrictions and peculiarities, this tells how to build a business based on virtual reality transactions in cyberspace. -- Midwest Book Review --This text refers to an out of print or unavailable edition of this title.

From the Publisher

This updated edition of the bestselling Marketing on the Internet brings marketers totally up-to-date with new developments like Java, VRML, interactive graphics, and electronic commerce. A complete guide to marketing on the Internet, it helps marketers understand all of the technologies available and gives detailed step-by- step instructions for actually doing it--from building a multmedia Web site to safely conducting electronic commerce. Packed with examples of successful uses of the Internet by a variety of businesses.

See all Editorial Reviews

Product Details

• Paperback: 464 pages
• Publisher: Wiley; 2 edition (January 15, 1997)
• Language: English
• ISBN-10: 0471165042
• ISBN-13: 978-0471165040
• Product Dimensions: 9.2 x 7.5 x 1.2 inches
• Shipping Weight: 1.8 pounds
• Average Customer Review: 3.8 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #4,181,062 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars The first and best book on Internet Marketing, August 31, 1999

By A Customer

This review is from: Marketing on the Internet (Paperback)

I have read now numerous internet marketing books and this one is still the best. This was the first internet marketing book and created what we now think of as "the standards" for internet marketing. Brilliant. Read this one if you read any of them.

4 of 4 people found the following review helpful:

3.0 out of 5 stars Good but not great, February 21, 1999

By A Customer

This review is from: Marketing on the Internet (Paperback)

This book is mainly for people who know little about the Web. There are some interesting suggestions about marketing, but most are nothing you haven't heard before. I would recommend this book for people who are new to the Web.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Everything you need to know about the Internet is here, December 3, 1999

By 

Biswajit Dey (Mumbai, India) - See all my reviews
(REAL NAME)   

This review is from: Marketing on the Internet (Paperback)

Whether you see the Internet as a business venture, or simply wish to find out more as a new user, `Marketing on the Internet' is a delightful book to read. Its logical structure takes you through an overview of the subject right onto specifics on using the Internet as a marketing tool... leading onto ways and means of doing business on the world wide web. What's more, the authors have taken care to cover issues such as security and privacy, which are crucial to any e-commerce transaction. There's also a section on creating your own web site, which can help small businesses in getting their venture going. With its huge list of online resources available to draw additional information from, this book is an "everything you wanted to know" book about marketing on the Internet. Don't let its bulky textbook format put you off. Read it if you want to get `into' the Net.