Marketing on the Internet: Marketing, Selling, Business Resources on the Internet (Working the Web) [Illustrated] [Paperback]

Simon Collin (Author)

Book Description

Publication Date: May 2000 | Series: Working the Web (Book 1)

The first of a series of three books aimed at business professionals who need to know how to get the best out of the Internet. Marketing on the Internet instructs how to use the Internet most efficiently in marketing and advertising campaigns. Do you know how to negotiate the rules without getting into trouble; how to create the right "environment" on your web site; how to evaluate the benefits of advertising? This book will teach you how to capitalize on the huge captive audiences the internet offers, and use it to your advantage.

Product Details

• Paperback: 192 pages
• Publisher: B T Batsford Ltd; illustrated edition edition (May 2000)
• Language: English
• ISBN-10: 0713485515
• ISBN-13: 978-0713485516
• Product Dimensions: 9.7 x 6.7 x 0.4 inches
• Shipping Weight: 13.1 ounces
• Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #4,792,025 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

3.0 out of 5 stars Lots of information, but not enough on marketing, July 11, 2000

By 

Jessie Kaloti (Vancouver, Canada) - See all my reviews

This review is from: Marketing on the Internet: Marketing, Selling, Business Resources on the Internet (Working the Web) (Paperback)

The book on a whole was useful, but if you were looking for a book specifically on internet marketing, you might be disapointed. The book starts from the very beginning (e.g. how to connect to the internet) I found it to be too basic at times. I bought the book hoping to find out more about different marketing trends and strategies. It does touch on most areas, but the book itself was too basic. I did not get the detail that I wanted. The book did not cover specific trends such as one-to-one marketing or Permission Marketing. The concepts were mentioned, but the terms were not used. This might be because the book was published in London. On the whole I was disapointed as I did not get the specific informtion that I needed. Instead I got the bigger picture. For a beginner, this book is perfect.