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2 of 2 people found the following review helpful:
3.0 out of 5 stars
Lots of information, but not enough on marketing,
By Jessie Kaloti (Vancouver, Canada) - See all my reviews
This review is from: Marketing on the Internet: Marketing, Selling, Business Resources on the Internet (Working the Web) (Paperback)
The book on a whole was useful, but if you were looking for a book specifically on internet marketing, you might be disapointed. The book starts from the very beginning (e.g. how to connect to the internet) I found it to be too basic at times. I bought the book hoping to find out more about different marketing trends and strategies. It does touch on most areas, but the book itself was too basic. I did not get the detail that I wanted. The book did not cover specific trends such as one-to-one marketing or Permission Marketing. The concepts were mentioned, but the terms were not used. This might be because the book was published in London. On the whole I was disapointed as I did not get the specific informtion that I needed. Instead I got the bigger picture. For a beginner, this book is perfect.
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Marketing on the Internet: Marketing, Selling, Business Resources on the Internet (Working the Web) by Simon Collin (Paperback - May 2000)
Used & New from: $1.80
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