This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses, and hundreds of screen shots illustrate successful tactics. Case studies of online business successes explain the concepts in the book and illustrate how they work in real-life situations.
Jan Zimmerman is the author of Web Marketing for Dummies (Wiley), just released in its third edition, and co-author of Social Media Marketing All-in-One for Dummies, as well as four editions of Marketing on the Internet (Maximum Press), Doing Business with the Government Using EDI (Van Nostrand Reinhold), Once Upon the Future (Pandora Press), The Technological Woman (Praeger); and Mainstreaming Sustainable Architecture: Casa de Paja (High Desert Press).
The owner of Watermelon Mountain Web Marketing in Albuquerque, New Mexico, she has provided marketing consulting, Web site management, content development, social media marketing, and strategic Web promotion to businesses of all sizes and types since 1998. Her clients include business-to-business and business-to-consumer companies in the areas of retail, professional services, trade services, technology, tourism and hospitality, real estate, media, and more. Her pragmatic approach to online marketing and her awareness of the real pressures confronting small-to -medium size businesses have earned her loyal customers and faithful readers.
The writer of numerous magazine and newspaper articles, Ms. Zimmerman speaks frequently on Web marketing. Ms. Zimmerman served as the Executive Director of the New Mexico Women's Purchasing Council from 1994-1996. From 1983-1993 she was CEO and co-owner of Emerson & Stern Associates, a California-based, linguistic software R&D company, which won an SBIR Success Story award from the SBA. She earned her MFA in Film/Video from California Institute of the Arts, and a BA in physical sciences from the University of California at Berkeley.
