For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.
3G Marketing on the Internet, Seventh Edition
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Book Description
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About the Author
Susan Sweeney, C.A., is president of Connex Network, Inc., an international Internet marketing and consulting firm. She is the bestselling author of 101 Internet Businesses You Can Start from Home and The e-Business Formula for Success. She lives in Bedford, Nova Scotia. Andy MacLellan is a partner of VERB Interactive, Inc., an Internet marketing consulting and Web services firm specializing in delivering targeted solutions to travel and tourism industry clients around the globe. Edward Dorey is also a partner of VERB Interactive, Inc., with years of experience conducting competitive research, designing website architectures, and developing targeted Internet marketing strategies.
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful:
2.0 out of 5 stars
Was a schill for the authors other book and certain companies,
This review is from: 3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success (3g Marketing on the Internet: Third Generation Internet Marketing) (Paperback)
This book was largely uninformative, too broad in scope to be useful, and every chapter it felt like it was a pitch for some web companies's Wares, including the other authors Book. Do not waste your time on it.
3.0 out of 5 stars
This book is good not great,
Amazon Verified Purchase(What's this?)
This review is from: 3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success (3g Marketing on the Internet: Third Generation Internet Marketing) (Paperback)
Some of this book is common sense and some of it seems to suggest to find another expert company to do the tough stuff. I thought it was an easy read and I feel like i gained some knowledge.
0 of 12 people found the following review helpful:
5.0 out of 5 stars
Great Book,
This review is from: 3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success (3g Marketing on the Internet: Third Generation Internet Marketing) (Paperback)
Gives a great overview of different strategies to use that are quick & easy to implement.
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Inside This Book
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First Sentence:
You're reading this book because you want to know how it can benefit your business. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
online marketing objectives, landing page, web analytics, online marketing strategy, contextual advertising, analytics package, mobile marketing, search advertising, targeted traffic, affiliate marketing, link popularity, target market, link strategies, navigation options Key Phrases - Capitalized Phrases (CAPs): (learn more)
White Point, United States, North America, Search Marketing, Amos Pewter, Nova Scotia, Web Site Storyboard, American Life Project, Pew Internet, Action Item, Audi's Web, Cambridge Suites Hotel Toronto, Google Analytics, Interactive Advertising Bureau, Wired News New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
You're reading this book because you want to know how it can benefit your business. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
online marketing objectives, landing page, web analytics, online marketing strategy, contextual advertising, analytics package, mobile marketing, search advertising, targeted traffic, affiliate marketing, link popularity, target market, link strategies, navigation options Key Phrases - Capitalized Phrases (CAPs): (learn more)
White Point, United States, North America, Search Marketing, Amos Pewter, Nova Scotia, Web Site Storyboard, American Life Project, Pew Internet, Action Item, Audi's Web, Cambridge Suites Hotel Toronto, Google Analytics, Interactive Advertising Bureau, Wired News New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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