Customer Reviews

Marketing: An Introduction, 7th Edition

5 star:		(17)
4 star:		(7)
3 star:		(1)
2 star:		(1)
1 star:		(13)

 

 

I use this textbook to teach about 1,500 students per year in my courses. I find the book to be well-written and interesting. More importantly, *many* students tell me that enjoy reading the book. (I can tell you that it is rare to have students providing positive feedback on textbooks that are required reading). Armstrong and Kotler are leaders in the field, and their hardcover book holds the largest market share among U.S. universities. Books don't make it to the 10th edition (or 5th for paperback) w/o being good!

Great marketing book, even if I didn't have to read it for my class I would have felt that I missed out by not at least skimming it through. Very intriguing and interesting examples of the choices that we make every day and how manufacturers choose which decisions we make to target how things are advertised. I usually hate text books, but this one is a keeper.

Kotler and Armstrong always produce lucid, succinct books on Marketing and Marketing Management. As a lecturer in the Business/Management area, I use these books in the course of my work.
The content is good, with a lot of diagrams and flow charts, and the case studies are many, which isn't a bad thing, as it puts some of the principles into a realistic context.

As for being boring- well, it's a text book!!! I'm sure there will be an 'Idiot's Guide to Marketing' out soon, which may satisfy the more facile of readers.

This book is show-cased in my office library cupboard since years! No wonder it says about early Marketing strategies and the authors Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to wirting an introductory marketing text. They make the complex world of marketing practical, approachable and enjoyable. Both the award winning authors have from its Part One itself, clarified Understanding Marketing and the Marketing Management Process. Further they focus on analyzing marketing opportunities, marketing research and information systems and environment and then how to go about selecting Target markets. The ongoing chapters include on designing products, brands, packing, services, pricing strategies and so on - in short to promoting in the market with complete know how on recruiting to motivating sales team and grabbing end results. The book has pretty good illustrated pics with courtesy from Hewlett Packard, Proctar and Gamble, Redbook Magazine, Gulfstream Aerospace, General motors, century city hospital and so on. There are very good graphs and Exhibits/ topics with questions for discussions, key terms, references and case studies like Nike, Inc., Tupperware, Proctor and Gamble, etc. The International Market chapter has objectives to:
1. Discuss how foreign trade, economic, political legal and cultural environment effect a company's international marketing decisions.
2.Describe three approaches to entering foreign markets.
3.Explain how companies might adapt their marketing mixes for foreign markets
4. Identify three forms of international marketing organization.

However, I feel, in present scenario with examples of kodak, macdonald, coca cola, etc. a lot of international marketing depends on many factors. The Glossary is too alphabetically in order and so is the Subject Index - both make it very easy for easy glance read topics that becomes too handy a reference. Good for Office racks and serve as Reference Book too : A casual glance Reading too!

I used this for a curriculum design class. It is very readable but not extrodinary. If you want to inspire your students, I would suggest augmenting it with selections from other books (popular books on consumer psychology,etc.) which is what I did. For a basic marketing class, it will be fine.

This book is very valuable even for those professionals with long experience in marketing. Either as reference work for the most modern marketing techniques or as case study of various companies (and its marketing problems and solutions), the book of Kotler and Armstrong is excellent. The dense appendixes reinforce the quality of the volume. In there it is possible to find some novelties as, for exemple, advices for those looking for careers in marketing. The practical exercises at the end of each chapter help to apply the contents in our diary lives. Colorful drawings, charts and ads samples make each page a delight for the eyes. This book allows learning with a touch of printing art.

The book came in good condition. I ordered it around the holiday to it came a little late, but that was ok.

The book was never sent out to me. There was not a follow up to see if the merchandise was received.

the book ordered from this vendor arrived on time and in the condition as described. Thank you for being prompt.

This book was fantastic. It was clear and easy to understand. My course required me to research supplementary material to support the material for the book. I did so, but only to meet the course requirements. I found nothing that added anything meaningful to what was presented in book. Its is that complete. I will sell back most of my other books, but I'm keeping this one. If you are a professor looking for a book for your course, select this one, your students will thank you.