Marketing: An Introduction and MyMarketingLab Package (9th Edition) [Paperback]

Gary Armstrong (Author), Philip Kotler (Author)

Book Description

ISBN-10: 0138157189 | ISBN-13: 978-0138157180 | Publication Date: August 1, 2008 | Edition: 9

 This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing.

For marketing professionals who believe customer value is the driving force

behind every marketing strategy.

Product Details

• Paperback
• Publisher: Prentice Hall; 9 edition (August 1, 2008)
• Language: English
• ISBN-10: 0138157189
• ISBN-13: 978-0138157180
• Product Dimensions: 10.8 x 8.6 x 1 inches
• Shipping Weight: 3 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #249,441 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

0 of 1 people found the following review helpful:

5.0 out of 5 stars What you see is what you get!, June 27, 2011

By 

KimW87 - See all my reviews

Amazon Verified Purchase

This review is from: Marketing: An Introduction and MyMarketingLab Package (9th Edition) (Paperback)

This was the first time I ordered a used book from Amazon. The book was listed in "acceptable" condition and the price was so cheap... I had to give it a try. I am now going to buy ALL of my school books from Amazon, because I was so pleased with the experience! The book I received was correct and the condition listed was accurate. This seller is trustworthy and I would definitely buy from her again!

0 of 1 people found the following review helpful:

4.0 out of 5 stars THE OLD BAIT AND SWITCH, KIND OFF!!!, February 19, 2011

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WILL-ing and able - See all my reviews

Amazon Verified Purchase

This review is from: Marketing: An Introduction and MyMarketingLab Package (9th Edition) (Paperback)

My only gripe is that the book was not like the one pictured. They used a stock photo in the listing because the cover on the book I received looks nothing like the one shown. I wasnt even sure if I had received the right book because the teacher had mentioned that the book would feauture a picture of a "Mini" car on the front cover. The content inside the book does seem to be what we're going over in class. The book is just an imported pirated version, but as long as I can save some bucks and get the book cheaper it's all good.

0 of 1 people found the following review helpful:

1.0 out of 5 stars Did Not Get My Book, October 22, 2010

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Beverly - See all my reviews

Amazon Verified Purchase

This review is from: Marketing: An Introduction and MyMarketingLab Package (9th Edition) (Paperback)

I ordered this book and it was due to be delivered by Oct. 19, 2010 and it is now Oct. 22 and it is still showing that is it has not even been shipped. I am in a fast track program and I have 2 weeks left of the class. That book is not going to do me one bit of good. Thank God one of my team members new a student that had the book and was will to let me buy it. Now I have paid for two books and only have one. Some how that is just not how to do business. If there was going to be a problem shipping the book, I feel I should have been notified ASAP, so I could make other arrangements. Now I am out the money and the book. That is not good business.