Best Books of the Month Shop Men's Shoes Learn more nav_sap_SWP_6M_fly_beacon Joe Bonamassa All-New Amazon Fire TV Grocery Amazon Gift Card Offer blacklist blacklist blacklist  Amazon Echo Starting at $49.99 Kindle Voyage Shop Now STEM Toys & Games

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Marketing in Japan (CIM Professional)

2 customer reviews
ISBN-13: 978-0750641456
ISBN-10: 0750641452
Why is ISBN important?
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Buy used
Condition: Used: Very Good
Comment: Item is Fulfilled by AMAZON - Eligible for FREE Super Saver/Prime Shipping. Amazon Customer Service with Delivery Tracking. Receive your item in 3-5 Days!
Access codes and supplements are not guaranteed with used items.
14 Used from $1.98
More Buying Choices
3 New from $67.68 14 Used from $1.98
Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student

Save Up to 90% on Textbooks Textbooks

Editorial Reviews

From the Publisher

Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.

About the Author

Lecturer, Sophia University and Richmond College, Tokyo. Japan correspondent 'New Zealand Business' magazine.


Amazon Register Amazon Register

Product Details

  • Series: CIM Professional
  • Paperback: 272 pages
  • Publisher: Butterworth-Heinemann (June 17, 1999)
  • Language: English
  • ISBN-10: 0750641452
  • ISBN-13: 978-0750641456
  • Product Dimensions: 9.2 x 6.1 x 0.6 inches
  • Shipping Weight: 13.9 ounces
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #2,584,969 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

5 star
4 star
3 star
2 star
1 star
See both customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

4 of 5 people found the following review helpful By A Customer on June 13, 1999
Format: Paperback
CRACKING 'FORTRESS JAPAN' Secrets to marketing success The Japan Times Book Review 8 June 1999 MARKETING IN JAPAN, Reviewed by DAVID GILLESPIE Staff writer There has never been a better time for foreign companies to set up a business in Japan: Rents and salaries are low, consumers now demand greater variety with lower prices, the government is starting to deconstruct some of its fortress of regulations, potential rivals are weak, plus Japanese companies are short of funds and are tying up with overseas firms at an unprecedented pace. When the world's second-biggest consumer market stumbles for the first time in a quarter of a century, it's time for large and small Western firms to take advantage of it, says Ian Melville, author of "Marketing in Japan." Backing up his claim, direct investment by foreign companies in Japan hit a record high of 1,340 trillion yen in fiscal 1998, with foreign firms making 1,542 investments, up 241 over the previous year, reports the Finance Ministry. Melville holds no illusions about the difficulty of breaking into the market here. He believes, however, that Japanese business has historically been drastically under-studied and much more information is needed in order to succeed in doing business here. Fortunately, this timely book does much to fill the void. Divided into three parts, it begins by looking at Japan's business roots "in order to more fully understand its current business behavior-people routinely misunderstand Japan because they lack this breadth of knowledge." This section also includes current business organizations and much on the transformation financial markets are undergoing. Part 2 focuses on setting up a business in Japan, the importance of quality, hiring then retaining local staff, and networking.Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 4 people found the following review helpful By A Customer on September 5, 2001
Format: Paperback
Badly written, badly structured, and of minimal practical use. Despite the blurb - it is difficult to believe that the author can have done business in Japan. The information content is shallow and in many cases the author clearly fails to understand what he is talking about. Originally, I wondered if I was overreacting, but having talked to some friends who also bought the book looking for information and insights into marketing in Japan, it became clear that this book is really that bad. Do not bother with this book.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Want to discover more products? Check out this page to see more: book marketing