Marketing [Import] [Hardcover]

Kerwin Berkowitz Hartley Rudelius (Author)

Product Details

• Hardcover: 741 pages
• Publisher: Irwin Professional Pub; 7Rev Ed edition (2002)
• Language: English
• ISBN-10: 0072410752
• ISBN-13: 978-0072410754
• Product Dimensions: 10.9 x 8.8 x 1 inches
• Shipping Weight: 4.2 pounds
• Average Customer Review: 3.6 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #2,160,989 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 10 people found the following review helpful:

2.0 out of 5 stars Marketing Fluff!, October 8, 2004

By 

A discerning reader (California) - See all my reviews

This review is from: Marketing with Student CD-ROM and PowerWeb (Hardcover)

It's pretty and colorful and has more sidebars than text. It starts with a ten page "why this book is great" embedded review and continues making it pretty throughout the book.

But there is no content. The basic form of the book is to define a few terms, define a chart, have some barely related case study, go to the next chapter. It's an easy book to teach from, but a horrible book to learn from. For example, it brings up the four P's (Place, Promotion, Price, Product) with a paragraph or two for each. It completely misses the idea that place might have changed from this new Internet thing. Another book might mention how a major online retailer might immediately give you 25% ACD (All Commodity Distribution %) or discuss the importance of WalMart and mass retailers. This book just blithy continues on, secure in the knowledge that you know the definition for the test.

The whole book is written as if you purchased a set of flashcards.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Study guide 7th ed for Marketing 7th ed Authors: Kerin, etc, August 23, 2004

By 

K. Nguyen "KNguyen" (Twin Cities, MN USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Study Guide to accompany Marketing (Paperback)

This is a MUST book to have to assist you with studying and mastering your marketing still while getting an "A" for this course. I took this marketing class and all the test questions were on the tests that I could not even believe it. Besides that, I used this book if I dont have time to read all the chapters again before the tests.

This book is optional but you will find how valuable it is for studying for your tests.

3.0 out of 5 stars marketing...ughhh, January 11, 2011

By 

Frank - See all my reviews

Amazon Verified Purchase

This review is from: Marketing (Paperback)

Hey, a book about selling stuff. I wonder how many buzz words it has.... SPOILER: this book has thousands of silly words in it for common sense things. But that's marketing. Common sense. This book does a decent job teaching it, but is very, very, drawn out.