Marketing Kit for Dummies [Paperback]

Alexander Hiam (Author)

Book Description

Publication Date: February 3, 2009

The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Editorial Reviews

From the Back Cover

Attract new customers and boost your sales with a surefire marketing plan

Want to launch a powerhouse marketing campaign? This resource-packed tool kit shows you step by step how to implement and execute effective marketing strategies in today's viral world. You'll improve customer communications, create buzz with publicity, set up winning sales promotions, launch successful Web campaigns, generate sales with action ads, and much more.

• Create a breakthrough marketing plan — set your objectives, adjust for the economic cycle, plan your marketing communications, and cut costs while maximizing impact

• Design hard-hitting ads for your campaign — get insights and how-to tips for creating winning ads that produce leads and sales

• Increase your brand identity — from business cards to brochures, catalogs to coupons, newsletters to blogs, get your message across

• Hone your marketing skills — improve your customer service, market research, creativity, and writing for marketing, sales, and the Web

The value-packed CD includes:

• Marketing plan, budget, and newsletter templates
• Editable marketing audits
• Sales Projection and Advertising Objectives worksheets
• Mini-library of professional images
• Various ad templates
• Sample postcard, business card, and logo designs

Please see the CD-ROM Appendix for details and complete system requirements.

Open the book and find:

• The Five-Minute Marketing Zone Plan

• Low-cost and no-cost marketing ideas

• Advertising alternatives, including newsletters and press releases

• Insights on successfully closing the sale

• How to impress and retain current customers

• Ways to create an advertising budget that works for you

About the Author

Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.

Product Details

• Paperback: 384 pages
• Publisher: For Dummies; 3 edition (February 3, 2009)
• Language: English
• ISBN-10: 047040115X
• ISBN-13: 978-0470401156
• Product Dimensions: 9 x 7.3 x 1 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Average Customer Review: 3.7 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #143,086 in Books (See Top 100 in Books)

More About the Author

Hiam has written extensively on business topics ranging from leadership and conflict management to marketing. He is an award-winning author of more than 20 books, including: Vest Pocket CEO, Adventure Careers, Marketing For Dummies, Closing the Quality Gap, and The Manager's Pocket Guide to Creativity.

His newest work, Business Innovation for Dummies (June 2010, Wiley), is a how-to guide that offers practical techniques for stimulating imagination and developing ideas into successful innovations.

When he's not writing, Hiam is a sought-after speaker on innovation, creativity and leadership. Thousands of managers - including Fortune 500 and government leaders - have attended his workshops and idea-generation retreats, and relied on his guides: Creativity By Design, Creative Roles Analysis, and The Entrepreneur's Complete Handbook.

Hiam holds a B.A. from Harvard College in anthropology and an MBA in marketing and strategic planning from the University of California, Berkeley. For more than 12 years, he has worked at the University of Massachusetts, Amherst Isenberg School of Management, with additional teaching posts at American International College and Western New England Collage.

Today, Hiam is a consultant to a diverse set of clientele. At the U.S. Coast Guard's Leadership and Management School, he provides assistance with curriculum design for leadership development. His leadership novella, The Starfish Files, is required reading for U.S. Coast Guard leaders. Hiam also provides leadership training to nonprofit and government groups, extending his well-honed innovation principles beyond the private sector for clients ranging from the U.S. Army and U.S. Senate to the City of New York. In the business arena, Hiam's creativity exercises are used by top advertising agencies to help their staff be more open to fresh ideas.

His educational publishing company, Trainer's Spectrum (www.trainersspectrum.com), features assessments, workshops, books, and learning games for team building, leadership, conflict management and other employee development programs. He is also the developer of the Dealing With Conflict Instrument and the Strategic Leadership Type Indicator. His personal Web site is at www.alexhiam.com.

Customer Reviews

Most Helpful Customer Reviews

26 of 27 people found the following review helpful:

4.0 out of 5 stars The Dictionary for Marketing Your Company, June 21, 2000

By 

K. Sydnor "[e-mail]" (Whitehouse, Texas United States) - See all my reviews
(REAL NAME)   

This review is from: Marketing Kit for Dummies (Paperback)

I loved this book. I needed an quick read, easy to navigate, marketing information for a new business. After reading this book one afternoon I quickly learned new information as well as refreshed my memory on other important and critical marketing principles. I keep this book next to my dictionary in the office. These are the two books I use the most when writing and designing dynamic attention ads and new client generators.

5 of 5 people found the following review helpful:

4.0 out of 5 stars Good starter..., January 27, 2003

By 

"lizmcf" (Bethesda, MD USA) - See all my reviews

This review is from: Marketing Kit for Dummies (Paperback)

This book is extremely basic but has great templates that ensure you cover all the fundamentals.

6 of 7 people found the following review helpful:

4.0 out of 5 stars Helpful, March 21, 2007

By 

Monty Rainey (New Braunfels, TX) - See all my reviews
(TOP 1000 REVIEWER)    (VINE VOICE)    (REAL NAME)   

This review is from: Marketing Kit for Dummies (For Dummies (Lifestyles Paperback)) (Paperback)

I believe if Forrest Gump were reviewing the "for Dummies" series of books, he would say they are like a box of chocolates. You never know what you're gonna get. I have found a few of these "for Dummies" books to be exceptional, others to be marginal at best, and yet some like this one, MARKETING KIT FOR DUMMIES by Alexander Hiam, that fall somewhere in the "helpful" area.

This book is not exceptionally well written, but does have some pearls scattered throughout. The book is broken into six parts and twenty one chapters. The problems I had with this book start here. Hiam tried to make the chapters and sub-chapters fit into the six parts and some of them just don't seem to belong there. That in and of itself is okay. It's nice to find unexpected resources. But it makes navigation of the content rather difficult.

Another pearl here is the CD. I haven't used it yet, but have downloaded it and it looks quite useful for an array of marketing purposes. Perhaps it will prove itself to be worth the book price.

I guess I would have to say, if you are a business looking for an improved marketing strategy, there are worse places to start, but there are better ones as well. You'll find some useful information here, and strategies that will have a quick impact on your bottom line.