Customer Reviews

Marketing Kit for Dummies

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I loved this book. I needed an quick read, easy to navigate, marketing information for a new business. After reading this book one afternoon I quickly learned new information as well as refreshed my memory on other important and critical marketing principles. I keep this book next to my dictionary in the office. These are the two books I use the most when writing and designing dynamic attention ads and new client generators.

This book is extremely basic but has great templates that ensure you cover all the fundamentals.

I believe if Forrest Gump were reviewing the "for Dummies" series of books, he would say they are like a box of chocolates. You never know what you're gonna get. I have found a few of these "for Dummies" books to be exceptional, others to be marginal at best, and yet some like this one, MARKETING KIT FOR DUMMIES by Alexander Hiam, that fall somewhere in the "helpful" area.

This book is not exceptionally well written, but does have some pearls scattered throughout. The book is broken into six parts and twenty one chapters. The problems I had with this book start here. Hiam tried to make the chapters and sub-chapters fit into the six parts and some of them just don't seem to belong there. That in and of itself is okay. It's nice to find unexpected resources. But it makes navigation of the content rather difficult.

Another pearl here is the CD. I haven't used it yet, but have downloaded it and it looks quite useful for an array of marketing purposes. Perhaps it will prove itself to be worth the book price.

I guess I would have to say, if you are a business looking for an improved marketing strategy, there are worse places to start, but there are better ones as well. You'll find some useful information here, and strategies that will have a quick impact on your bottom line.

Ok, so you're a business owner.If you're in marketing, skip this. This is too simplified, to general, not a place where you could find new ideas, or that many useful tips.

Ok, small business owner. You want to know more about marketing. This may (or not) be the book for you. It claims at the introduction to be a very practical guide, with how-tos and ideas. To some extent, you'll have some ideas, and some preconceptions chewed up for you (like what NOT to give at a tradeshows, or tips on how to evaluate whether or not a tradeshow is justifiable ROI for your business).

Would I read it at the library? It'd be more like a perusal. I would not read it word for word. I would suggest other alternatives, like a book called 101 marketing tricks (or something of the kind), because what you're looking for is "how tos", exact ideas you can implement, which this book is NOT.

This was a quick purchase in that I was attempting to gain some valuable information while doing a marketing plan for my MBA. Although interesting, it did not provide the level of information I needed to write a thorough marketing plan. I will admit that it did explain some marketing concepts for me that my text book made overly complicated. So, it has real value in understanding general marketing concepts. It is less valuable for indepth explanations or indepth planning. I would definitely say it will remain in my library for future reference.

Marketing Kit for Dummies is a wonderful book to have, especially for those of us that have never done any marketing before. I couldn't live without it trying to run small business and market our products. I use it everyday!

Each chapter has worksheet and to do list, but you have to evaluate the relevancy to your business and the personality to do it. Networking is the best suggestion but not everyone is good at it. Speaking from personal experience, practice, practice, my friend. I didn't finish the book because I didn't feel like doing the worksheets and exercises.

book came with cd cut out of it already... suggest you buy it someplace where it will come with cd in it