Marketing is the strongest weapon there is for surviving in the hospitality world today. This book helps both students and professionals to make the necessary connection between hospitality businesses and their consumers. A separate chapter on marketing research, plus new case studies and examples, help bring this new edition straight to the cutting edge of hospitality marketing.
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Book Description
Editorial Reviews
From the Back Cover
Marketing Leadership in Hospitality Foundations and Practices Third Edition In the increasingly competitive hospitality industry, in every corner of the globe, companies must fight to win and keep the business sought by ever-more-tenacious competitors. It is no longer enough simply to give people what they want; additionally, today's marketers must forge solid relationships with customers to establish repeat business and to ensure a competitive edge. Marketing Leadership in Hospitality, Third Edition introduces and discusses the tools and strategies needed to do just that. Focusing on underlying principles of the industry, this fully revised and updated edition demonstrates how leading hospitality marketers make connections between their business and its consumers. With fifty real-world case studies illustrating the rights and wrongs of hospitality marketing, new chapters on relationship marketing and competitive analysis, an appendix on current technology, and examples and ads taken from international practices, this new edition shows how to:
* Build true relationships with your customers
* Analyze the competition and stay one step ahead
* Adjust to rapidly changing demands in the marketplace
* Obtain vital information about key market segments
* Use innovations in technology to achieve strong marketing results
* Manage the increasingly important distribution systems
* Maintain a leadership position in hospitality marketing
Written by two industry leaders with extensive hospitality marketing experience, and current in today's practices, this text continues to be the definitive reference in the field and is essential for anyone who wants to take the lead in marketing as the hospitality industry enters the new millennium. --This text refers to an out of print or unavailable edition of this title.
* Build true relationships with your customers
* Analyze the competition and stay one step ahead
* Adjust to rapidly changing demands in the marketplace
* Obtain vital information about key market segments
* Use innovations in technology to achieve strong marketing results
* Manage the increasingly important distribution systems
* Maintain a leadership position in hospitality marketing
Written by two industry leaders with extensive hospitality marketing experience, and current in today's practices, this text continues to be the definitive reference in the field and is essential for anyone who wants to take the lead in marketing as the hospitality industry enters the new millennium. --This text refers to an out of print or unavailable edition of this title.
About the Author
ROBERT C. LEWIS, PhD, is Professor Emeritus, University of Massachusetts?Amherst. He is the author of Cases in Hospitality Marketing and Management, Second Edition, and Cases in Hospitality Strategy and Policy, both published by Wiley. RICHARD E. CHAMBERS, MBA, is Vice President of Marketing at HRI Companies, the parent company of Leading Hotels of the World and Prima Hotels, based in New York City.
--This text refers to an out of print or unavailable edition of this title.
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Inside This Book
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First Sentence:
Chapter 1 reviews the fundamental marketing concept. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
hospitality entity, hospitality marketers, master marketing strategy, hospitality product, presentation mix, corporate meetings market, contribution margin pricing, expense account customer, hotel marketer, same product class, sales action plan, hospitality customers, golf lounge, tangible presentation, many hotel companies, short break market, fair market share, nontraditional marketing, corporate travel manager, hospitality enterprise, hospitality industry today, service augmentation, incentive planner, intermediate golfers, hospitality marketing Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Holiday Inn, Howard Johnson, Center Parcs, Four Seasons, Merry Weekend, Club Med, North America, Burger King, Pigeon Bay, American Express, Planet Hollywood, Cornell Hotel, Hilton International, Restaurant Administration Quarterly, Crowne Plaza, Leading Hotels of the World, Superior Inn, Hong Kong, Best Western, Harvard Business Review, Los Angeles, Courtesy of Yesawich, Days Inn, Empire Szechuan New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Chapter 1 reviews the fundamental marketing concept. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
hospitality entity, hospitality marketers, master marketing strategy, hospitality product, presentation mix, corporate meetings market, contribution margin pricing, expense account customer, hotel marketer, same product class, sales action plan, hospitality customers, golf lounge, tangible presentation, many hotel companies, short break market, fair market share, nontraditional marketing, corporate travel manager, hospitality enterprise, hospitality industry today, service augmentation, incentive planner, intermediate golfers, hospitality marketing Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Holiday Inn, Howard Johnson, Center Parcs, Four Seasons, Merry Weekend, Club Med, North America, Burger King, Pigeon Bay, American Express, Planet Hollywood, Cornell Hotel, Hilton International, Restaurant Administration Quarterly, Crowne Plaza, Leading Hotels of the World, Superior Inn, Hong Kong, Best Western, Harvard Business Review, Los Angeles, Courtesy of Yesawich, Days Inn, Empire Szechuan New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 24
books:
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8
books
cite this book:
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- The Globalization of Markets by Theodore Levitt on 4 pages
- Cases in Hospitality Marketing and Management by Robert C. Lewis in Front Matter, and page 294
- Cases in Hospitality Strategy and Policy by Robert C. Lewis in Front Matter (1), and Front Matter (2)
- Managing Hotels Effectively by Eddystone C. Nebel on page 84
- ADV SER MAR MAN V 5 (Advances in Services Marketing and Management) (Advances in Services Marketing & Management) by SWARTZ on page 50
See all 24 books this book cites
- The Restaurant: From Concept to Operation by John R. Walker on page 123
- Hospitality Marketing Management by Robert D. Reid on page 37
- Hospitality Marketing Management, 3rd Edition by Robert D. Reid on page 29
- The Restaurant: From Concept to Operation by John R. Walker on page 126
- Hospitality Sales: A Marketing Approach by Margaret Shaw on page 20
See all 8 books citing this book
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