Although written a few years, there's a lot of great information here for anyone who's marketing to boomers - and anyone in any kind of marketing right now should be.Published 16 months ago by Author
This book had a lot of very good ideas on how to market to baby boomers. This is worth reading.Published 18 months ago by Bill B
Brent focuses on an incredibly important baby boomer market for businesses. I work for a bank. Creating innovative loan packages that cater to new retirees is a huge opportunity. Read morePublished on April 20, 2011 by Phil P.
Too many marketing books offer only vague, motherhood-and-apple pie advice - particularly when the topic is a broad one. No such danger here. Read morePublished on February 10, 2009 by David Cravit
By now most of us are well-versed in the statistical relevance of the baby boomer generation--including its size, wealth, and extraordinary influence on world events. Read morePublished on March 26, 2007 by Greg from LifeTwo
I am a student of nonfiction books about baby boomers. Although I'm a member of so-called Generation X, my job demands that I stay on top of evolving thought leadership about... Read morePublished on July 18, 2006 by Christie Short
This author has truly captured the essence of the values that distinguish boomers from other generations. Read morePublished on July 17, 2006 by Peter Bonnard
The Baby Boom generation is characterized by its clear dominance of the popular culture of yuppie consumerism. Read morePublished on February 7, 2005 by Midwest Book Review