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Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions Paperback – March 10, 2006
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Brent Green knows about marketing to Baby Boomers and he proves it in this masterful and easily readable book. -- Jay Conrad Levinson, author of the Guerrilla Marketing book series --This text refers to an out of print or unavailable edition of this title.
From the Author
More About the Author
Brent is a sought-after keynote speaker about Boomers, business and nonprofits and is often called upon for expert commentary by news media such as The Los Angeles Times, CNN Headline News, The Wall Street Journal, US News & World Report, Business Week, and The New York Times.
Established in 1986, Brent Green & Associates, Inc. develops integrated marketing communication programs with emphasis on direct response media, integrated promotions and executive training. The firm has received over 50 regional, national and international awards for creative and strategic excellence, notably, the Direct Marketing Association's International Gold ECHO Award.
Brent has served in a leadership capacity with many professional and public service organizations, including as board member and chairman of the Colorado Springs Convention & Visitors Bureau, board member for Junior Achievement, and as programming vice president for the Business Marketing Association and the Rocky Mountain Direct Marketing Association. He is also a member of the Leaders Circle of the Business Forum on Aging for the American Society on Aging and executive director of the Foundation for American Boomers.
Top Customer Reviews
I've read many books that give general marketing ideas, but none that goes right to the heart of this unique group of men and women and offers information that I can use to reach them.
As a bonus, the book is enjoyable to read and offers unexpected and interesting insights about the world around us
There has been a lot written about the Baby Boomers, but nothing that has been written comes even close to giving you the information you need to reach this huge demographic in an effective way.
There are many people who understand the Baby Boomers.
There are many people who understand marketing.
There are precious few who understand both.
Brent Green is one of those unique people who truly taps into the deepest needs of the Boomers. Not only that but he will give you the tools you need to meet those needs with your goods and services, and to do so over and over again.
If you want to increase your income and get inside the hearts, minds, and souls of the Boomer generation, get this book.
It will be the best investment you ever made.
My advice is to read chapters one and two first to get an excellent overview of generational designations, and a concise description of the baby boomer demographics and history. Then move to the Afterwords at the end of the book - "Baby Boomers at Midlife", "Becoming digital...a Boomer's trip," and "Baby Boomers, 2028." These are quick, delightful reads, and they give you an entertaining and literary feel for the subject matter and for the author's outstanding writing ability.
Once you've digested those portions, go back to the beginning of the book and dig into each chapter. You'll find a wealth of factual information, historical perspectives, and future implications for boomers and those marketing to boomers. It's a fascinating, sometimes unsettling read, especially if you are a baby boomer yourself.
The author, Brent Green, has written a well-researched, insightful and original book about marketing to the baby boomer generation. I haven't seen anything else like it out there. I highly recommend it.
The 2nd edition has a section on copywriting. This makes Brent quite lethal -- a two-gunned gunslinger. In one holster, marketing -- in the other, advertising.
Reaching Boomers looks easy, but it's not. Marketing executives, both young and experienced, make too many mistakes when trying to sell to Baby Boomers. Do it wrong, and this cash-rich market will totally ignore what you have to say.
In this book, Brent Green shows you how to get their attention and make them reach for their wallets.
In his first edition, Green pulled the peel off the way baby boomers have turned away from the inflexible, stultifying habits of their parents. As the title of this Second Edition says, he has added perceptions, principles, practices, and predictions here that give any reader the best possible understanding of the biggest, richest generation in America. If you're selling anything baby boomers might want, you've got to read this book.
Greg Dobbs, Executive Editor, BoomerCafé.com
Most Recent Customer Reviews
Although written a few years, there's a lot of great information here for anyone who's marketing to boomers - and anyone in any kind of marketing right now should be.Published 22 months ago by Author
This book had a lot of very good ideas on how to market to baby boomers. This is worth reading.Published on February 2, 2014 by Bill B
Brent focuses on an incredibly important baby boomer market for businesses. I work for a bank. Creating innovative loan packages that cater to new retirees is a huge opportunity. Read morePublished on April 20, 2011 by Phil P.
Too many marketing books offer only vague, motherhood-and-apple pie advice - particularly when the topic is a broad one. No such danger here. Read morePublished on February 10, 2009 by David Cravit
By now most of us are well-versed in the statistical relevance of the baby boomer generation--including its size, wealth, and extraordinary influence on world events. Read morePublished on March 26, 2007 by Greg from LifeTwo
I am a student of nonfiction books about baby boomers. Although I'm a member of so-called Generation X, my job demands that I stay on top of evolving thought leadership about... Read morePublished on July 18, 2006 by Christie Short
This author has truly captured the essence of the values that distinguish boomers from other generations. Read morePublished on July 17, 2006 by Peter Bonnard
The Baby Boom generation is characterized by its clear dominance of the popular culture of yuppie consumerism. Read morePublished on February 7, 2005 by Midwest Book Review