Customer Reviews

Marketing Led - Sales Driven: How Successful Businesses Use the Power of Marketing Plans And Sales Execution to Win in the Marketplace

5 star:		(7)
4 star:		(2)
3 star:		(0)
2 star:		(0)
1 star:		(3)

 

 

If you are looking for a detailed marketing book, look elsewhere. Many of the topics are given a superficial view and when the author attempts to provide any depth, he just creates confusion with buzzwords and jargon. Many topics have little substance to support the authors position. The templates are poorly structured as well and there are too many tables with irrelevant data. On top of all this, the book is out of date. I wish I could my $39 back in addition to the hours wasted reading through this "textbook".

This book is absolutely essential if you want to know more about why it's important and how to come up with and execute marketing plans. There is even a chapter describing common pitfalls that you should be aware of so that you don't make them. I own a small business so this book made it very simple and easy for me to come up with my own plans and it really showed me why it was important to do so. Also, the appendices were of great help since it included a detailed example of what a marketing and sales plan should look like. This book is the first reference that I use whenever questions of marketing, sales or customer plans/execution comes to mind. The glossary was very helpful too.

What Ajay Sirsi has done is provide a clear, concise, and straight-forward approach to creating and developing improved marketing and sales plan. I particularly enjoyed the thorough charts, examples and highlighted tips that were included to emphasize the key points detailed in each chapter.

Often times, after I finish some best-selling marketing books, I find myself asking the same question: "what a great idea! But how am I going to do it? What are the takeaways really?"

This book has bridged that gap. It makes marketing planning very simple, accessible and practical. The step-by-step guide on how to apply the content of the book can be used immediately to add value to your business. If you like the Managing Transitions by William Bridges, this is the one marketing book that you should have. You can finish reading it in a day, but you will (I bet you will) keep coming back and re-read for deeper understanding. To me, this is what a good book should be all about.

I can't believe I paid money for this! It reads narratively, like a personal diary rather than the textbook style I expected. This book has loads of tables and is poorly laid out on the pages. No offense to Dr. Sirsi on getting his thesis listed on Amazon for sale, but this is not a handy manual or a detailed desk reference guide. Save your money, and buy something new that Al Ries has published!

After reading the numerous good reviews on this book, I decided to purchase it. Unfortunately, I was seriously disappointed with this text. I was looking for some depth on developing and executing marketing plans. Much of the material was superficial and the approach of linking marketing and sales plans was too convoluted. On top of the poor content, the layout is horrendous. A lot of irrelevant tables that consume paper rather than adding any real value. Don't make the same mistake I did. Skip this book.

Marketing Led - Sales Driven is a simple to read and understand capture of marketing theory that applies to any situation. It is like an espresso. Short, quick and picks you up.

Excellent book. Well written and it highlights the dichotomy in the respective roles of sales and marketing in an organisation. It has good examples of sales, marketing and key account plans. Quite useful tools indeed, for practitioners.

Very useful book and relevant to my business - I passed it on to colleagues and I would greatly recommend it.
Ever since implementing some of Dr. Sirsi's suggestions, we have noticed our business grow exponentially, with greater attention to the integration of our departments.

Ajay has consulted for the company I work for and his clarity of thought, knowledge and general rapport comes through in this book. A consulting session with Ajay makes you feel challenged - to see within your organization's marketing process and question the reason why you do things the way you do. Unlike other books that are filled with countless theories that you wonder how you will implement, Marketing Led - Sales Driven is 100% practical and is like having Ajay right in front you: In his friendly manner, he walks you through examples and explains concepts in a simple way that makes you go "Aha! Why haven't we done this?". With entertaining true stories, companies big and small will feel they've found a great guide to finally marry Marketing and Sales forever. This book won't make brushing up on marketing skills a task, get it and share it with others.