Marketing the Legal Mind: A Search for Leadership - 2014 and over one million other books are available for Amazon Kindle. Learn more
Buy Used
$18.94
+ $3.99 shipping
Used: Good | Details
Sold by more-than-words
Condition: Used: Good
Comment: A sound copy with only light wear. Overall a solid copy at a great price! All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Sell yours for a Gift Card
We'll buy it for $2.00
Learn More
Trade in now
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Marketing the Legal Mind: A Search For Leadership - 2014 Hardcover – January 1, 2014


See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$25.57 $18.94
Take%20an%20Extra%2030%25%20Off%20Any%20Book

Special Offers and Product Promotions

  • Take an Extra 30% Off Any Book: Use promo code HOLIDAY30 at checkout to get an extra 30% off any book for a limited time. Excludes Kindle eBooks and Audible Audiobooks. Restrictions apply. Learn more.


Customers Who Viewed This Item Also Viewed

NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 200 pages
  • Publisher: LMG Press (January 1, 2014)
  • Language: English
  • ISBN-10: 0974512605
  • ISBN-13: 978-0974512600
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #2,201,294 in Books (See Top 100 in Books)

Editorial Reviews

Review

"A compelling and analytical roadmap to growing your law practice and a must-read for law firm leaders...." -- Martindale-Hubbell, Timothy Corcoran, V.P. Market Planning

"A highly compelling and delightful read which demonstrates the expanding role of lawyers..." -- Dan Pink, Best Selling Author of Free Agent Nation and Whole New Mind

"Henry Dahut's book is wonderful and thought-provoking." -- Linda Hazelton, Chair Education Committee, Legal Marketing Association

"This book is a must read for all lawyers. Henry Dahut really understands the art of law firm marketing." -- Latham & Watkins LLP, Perry Viscounty, Partner & Chair of Global Marketing Committee

"This is a great book...it belongs with the clasics of law firm management and service marketing..." -- PM Forum Magazine, Steve Barrett, Marketing Strategist, Formerly CMO of Paul, Hastings, Janofsky & Walker

From the Publisher

"Marketing the Legal Mind - A Search For Leaderhip in Lawyer Marketing" has been endorsed by Martindale-Hubbell and other giants in the lawyer marketing field.

More About the Author

Henry Dahut, attorney, author, instructor and law firm brand marketing advisor consults with AM-Law 500 firms on brand and client service management and is the author of the best-selling law practice management book, Marketing the Legal Mind--A Search for Leadership 2014. Henry has been a special advisor to the State Bar of California, Law Practice Management and Technology Committee and is a member in good standing with the California State Bar since 1986.

Henry is currently active in the development of legal education reforms and has participated in State Bar meetings involving the formulation of a more progressive and useful law school curriculum. Henry is currently developing specific law school courses designed around practical skills development in subject areas relating to client counseling, formation of value-driven client relationships, leadership and communication skill, client-centric law practice management, and professional ethics.

Henry is also the founder of GotTrouble.com - a free online service that assists people going through life-changing legal and financial trouble with helpful information and resources. The site has earned recognition for its work with nonprofit organizations that oppose the root causes of human suffering.

Customer Reviews

4.8 out of 5 stars
5 star
19
4 star
3
3 star
1
2 star
0
1 star
0
See all 23 customer reviews
In preparing to write this book, Dahut interviewed more than 100 lawyers from firms of all sizes.
Linda A. Hazelton
I would recommend this book highly to other lawyers - in fact, it should be required reading in law schools.
Joseph Zellmer
An excellent supplement to the more traditional works on the field of practice management and development.
C Edward Schrader II

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Mike H., Esq. on February 6, 2008
Format: Hardcover
Mr. Dahut presents a remarkably insightful and highly original look at the very core of highly successful marketing strategies for legal service businesses, and, indeed, for all service-providing businesses. Beginning with the premise that marketing is an experience and a process, and not the experience of the service-provider, but, rather, the collective individual experiences and perceived value of each and every client, Dahut proceeds to disassemble this premise, examining its implications and meanings. In analyzing this premise, and the derivative notion that exceptional marketing comes from service that is primarily client-centric, Dahut delves into revealing psychological discoveries and even studies from the field of neuroscience that both support and validate his powerful premise. This work offers tremendous insight into a core notion of highly effective marketing from a gut-level, psychological perspective, that, when implemented, will lead to exceptional increases in client loyalty and retention, particularly for the small firm or solo practitioner attorney with a high degree of client contact in a highly competitive market. However, Dahut also intensely examines the signature obstacles that medium size and large firms in the service-industry confront, including the difficulties of building consensus among members and perpetuating well-needed change, and the illusion of success that often paralyzes large firms and prevents them from implementing changes in marketing structures in a pro-active manner, changes that are absolutely critical for continued levels of prosperity.Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
9 of 11 people found the following review helpful By Linda A. Hazelton on June 16, 2004
Format: Hardcover
Henry Dahut's book is wonderful and thought-provoking. He persuasively explains why marketing cannot be an afterthought, and why firms must be organized around compelling visions of their charter with the client at the very center. He counsels against falling into the trap of thinking that so long as revenue is good, all is well in our world. "Somewhere along the line, lawyers have come to believe that as long as there is sufficient revenue flow, fixing and changing the exterior problems (applying the hammer) will be sufficient to keep declining service in check. In the meantime, the partners keep partnering and hope that no one notices that they don't have a clue about where the firm is going or how it will end up." His book is an antidote to such thinking, and serves as a just-in-time wake up call.
In preparing to write this book, Dahut interviewed more than 100 lawyers from firms of all sizes. He explains, up front, what the book is and is not intended to be: "This is not another "how-to" book. It won't tell you how to publish more effective newsletters or develop better brochures. It does not promise to make marketing fast or easy, nor does it promise instant results. There is no simple checklist to follow and there are no breakthrough technologies to exploit. In fact, it offers little of what you might expect from a book about law firm marketing. Yet if you read this book with an open mind and serious intention, it has the power to transform your firm and make it soar."
Dahut stresses the need to be client-centric rather than firm-centric and he makes clear why we must ask clients up front what they want and why and how.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 9 people found the following review helpful By Joseph Zellmer on October 29, 2004
Format: Hardcover
This is a great book. Dahut's analysis of the mindset of the lawyer as he goes about marketing and managing his practice is frighteningly accurate - the way we think as lawyers clearly restricts our ability to be good enterprise builders. Dahut's discussion on law firm branding and leadership building was right on the money. I would recommend this book highly to other lawyers - in fact, it should be required reading in law schools. Finally, while the book is a little on the pricey side, I got my money's worth and then some.

I give this book five stars.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
9 of 12 people found the following review helpful By Lawrence J. Waldinger, Esq. on November 15, 2004
Format: Hardcover
I have read this book cover to cover, twice. The insights on how to both market and manage your law firm were not only thought provoking, but hit upon a chord of what its really like to obtain an identity in this most problematic marketplace. This is the first time I could say I truly understand brand management. I recommend this book to law firms, both big and small.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 5 people found the following review helpful By Robert Fortunato on October 27, 2004
Format: Hardcover
As a lawyer writing to lawyers, Dahut hits the mark in this anecdotal and organizational approach to the challenges facing lawyers who seek to better their business skills. Henry has a common sense approach to client service and the obligation professionals have to be a true counselor. "Marketing the Legal Mind" is an easy read that offers clear advice to attorneys awakening to the reality that being a fine lawyer does not a practice make.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Ming-May Wu on June 19, 2014
Format: Paperback
Henry Dahut brings to life the human side of lawyering in light of many who have long-held a poor view of attorneys. In his book "Marketing The Legal Mind 2014," Mr. Dahut brings a call to action for lawyers to confront their methods of marketing their legal expertise. He urges them to be authentic and remain true to their firm’s roots, not to be driven by the bottom line. He challenges attorneys, as if unbeknownst to them, to deftly wield their power to be healers of human conflict. Mr. Dahut’s book will provoke you to think about the success of firms that pursue this path and yield rich rewards, for clients and for their firms. This is an authoritative read for lawyers to shed their dinosaurian practices and re-purpose the critical life skills they’ve worked so hard to achieve and to bring hope to those who seek their help.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews