Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Amazon Exclusive: Q&A with Authors David Meerman Scott and Brian Halligan
"...a short but inspiring book which will give every business person pause for thought and some good ideas." (TheBookBag.co.uk, August 2010)
"...fits four decades' worth of guitar solos and weed smoking into the context of recent American marketing." (The Guardian.co.uk, September 2010)
"...there's certainly much to be taken away from this book." (Business Life, October 2010)
"...a well-written and sprightly little book...they may just be on to something." (Management Today, Octobe 2010)
"...offers advice to marketing executives across a broader range of industries." (Director, October 2010)
‘Sex, drugs, rock ‘n roll and ground-breaking marketing communications, what more could you ask?’ (Marketing.ie, April 2011).
Read this book if you want to be a success, just like the Dead were.
The back stories of Grateful Dead concerts attended, combined with photographs, give the book a great atmosphere - even if you're not a fan of the band.
I received my copy of the book yesterday, have read it through once, and am psyched for a second reading this weekend.
the grateful dead show you how to market in this modern age!!!
sanjay biswas, esq.
strongly recommend David Meerman Scott's books.
Even if you are not in marketing and want a wonderful insight into forward thinking by the world's best band - this is for you. Read morePublished 6 months ago by H.T.Lobel
This should be required reading for any marketing class! Even if it is "old news" by now, there are so many great guidelines to follow.Published 10 months ago by Kitty
Amazing look at a group who knew how to "do their own thing" like no one else. As coauthor of Hippie Serendipity: A Story of Peace, Love, and Freedom, I saw the growth of my... Read morePublished on December 13, 2012 by Ordinary People Can Win! (Consignment)
The Grateful Dead,in my opinion, were early pioneers of today's marketing. They broke all the traditional rules, and created a very powerful brand in the process. Read morePublished on October 22, 2012 by no quality product reporter
This book is an entertaining, fast read that helps reiterate a lot of marketing common sense, plus some added thinking that is pretty brilliant. Read morePublished on September 30, 2012 by C. Blaisdell
If you're a marketer or a small business owner looking for a new approach this is an EXCELLENT resource. Read morePublished on August 19, 2012 by Angela Bocock
The book is a very fast and easy read. I enjoyed it. Short paragraphs, well structured.
As for the marketing content part, not many lessons there. Read more