Marketing Made Easy [Paperback]

Kevin Epstein (Author)

Book Description

Publication Date: May 30, 2006

Straightforward guide to building marketing programs

This no-nonsense, hands-on guide is the entrepreneurial marketers’ battle plan for a successful marketing program. Marketing for Small Business Made Easy contains specific action steps and to-do lists for every step of the marketing process. Real-world anecdotes and specific examples from well-known start-ups demonstrate the book’s practical skills. Author Kevin Epstein cuts through the buzzwords and marketing jargon to offer you cutting-edge advice on a variety of traditional and high-tech tools, from billboards to blogs.

Editorial Reviews

Review

200+ pages of pure gold. -- Michael McLaughlin, Author,

Brings the treasured lights of clarity and wisdom to a complex topic... written with warmth, wit and valuable insight. -- Jay Conrad Levinson, father of Guerrilla Marketing

For first-time entrepreneurs, the first line item in their marketing budget ought to be the $20 for this book. -- Chris Shipley, DEMO

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Product Details

• Paperback: 240 pages
• Publisher: Entrepreneur Press; 1 edition (May 30, 2006)
• Language: English
• ISBN-10: 1599180170
• ISBN-13: 978-1599180175
• Product Dimensions: 9.3 x 7.6 x 0.5 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #440,320 in Books (See Top 100 in Books)

More About the Author

Kevin Epstein is a Silicon Valley marketing executive with a Stanford MBA, a degree in high-energy nuclear physics, several technology patents in his name, founding experience at three successful small-business retail ventures, and more than fifteen subsequent years of experience in guerrilla marketing tactics at such software industry high-flyers as Netscape, RealNetworks, Inktomi, and VMware.

Since 1992, his marketing programs have generated more than 5 million sales leads for companies of all sizes in all major global markets. He has spoken at seminars addressing top executives from the Fortune 500, has been a popular guest lecturer at the Stanford Graduate School of Business and School of Engineering, and has received various awards for his impact on sales.

Committed to innovation and appropriate marketing, Kevin continues to serve as an outside advisor to various venture-backed and individual entrepreneurial start-up companies. Notable prior ventures in which he has participated include CDnow (now an Amazon.com brand), Devicescape (funded by Kleiner Perkins, venture backers of Netscape), 'Right and YouSendIt.

In his rare expeditions outside of the office, Kevin remains actively involved in Stanford and Brown University alumni associations, as well as local community efforts. He is also an avid sailor, swimmer, and chef. Originally from the New England area, Kevin currently resides in Northern California near and sometimes with his wife and two children.

Kevin my be reached at www.stupidmarketing.com

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Marketing is never easy...but this is an easy-to-read, excellent guide, July 16, 2006

By 

Joanna Daneman (Middletown, DE USA) - See all my reviews
(TOP 10 REVIEWER)    (VINE VOICE)    (COMMUNITY FORUM 04)    (HALL OF FAME REVIEWER)    (REAL NAME)   

This review is from: Marketing Made Easy (Paperback)

No time to read a boring marketing how-to? Want to get your marketing program off the ground for your business? "Marketing Made Easy" is a handy resource and one I'd recommend to just about anyone.

This book covers a broad ground from all kinds of businesses, so it's helpful as an overview on how to get buzz going, how to pick what kind of media, what kind of event and how to measure your results no matter if you are in kids as in "day care" or kids as in "raising goats for the meat specialty market." Or if you are a marketing manager in a corporation or small business.

The book takes you through a "SWOT" (strength, weakness, opportunity and threats analysis) to making an action plan. Then there are examples on what kind of advertising and campaigns might work and how they are measured for effectiveness, and what kinds of feedback from customers you might want to look for.

This is a very basic text in terms of marketing yet it is quite complete in the scope. If you are starting marketing as an entrepreneur, I'd recommend this book be on your "must-read" list and one that you crack open frequently. It's a very well-organized text and easy and fun to read. Big thumbs up.

5 of 5 people found the following review helpful:

5.0 out of 5 stars finally! something i can use, June 19, 2006

By 

Le Creuset (San Francisco, CA) - See all my reviews

This review is from: Marketing Made Easy (Paperback)

this book really cuts to the quick in a great way. it breaks down business theories one typically hears about in the classroom and articulates/applies them into real world situations. it's practical and incisive--perfect. i bought 3 copies for my interns this summer to augment their business school and summer jobs. not only perfect for interns, but my high school family friends who are thinking about business, neophyte entrepreneurs, and my girlfriend, who is always asking me about various theories from business week...

5 of 5 people found the following review helpful:

5.0 out of 5 stars Good stuff, February 7, 2006

By 

A. Jervis (California Bay Area) - See all my reviews
(REAL NAME)   

This review is from: Marketing Made Easy (Paperback)

I have seen this author in action consulting, and I have to say he has really solid, common-sense, practical advice. He has the gift of making complex subjects clear and straightforward.