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Marketing Made Easy Paperback – May 30, 2006


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Editorial Reviews

Review

200+ pages of pure gold. -- Michael McLaughlin, Author,

Brings the treasured lights of clarity and wisdom to a complex topic... written with warmth, wit and valuable insight. -- Jay Conrad Levinson, father of Guerrilla Marketing

For first-time entrepreneurs, the first line item in their marketing budget ought to be the $20 for this book. -- Chris Shipley, DEMO

About the Author

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Product Details

  • Paperback: 240 pages
  • Publisher: Entrepreneur Press; 1 edition (May 30, 2006)
  • Language: English
  • ISBN-10: 1599180170
  • ISBN-13: 978-1599180175
  • Product Dimensions: 7.4 x 0.4 x 9.1 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #1,574,563 in Books (See Top 100 in Books)

More About the Author

Kevin Epstein is a Silicon Valley marketing executive with a Stanford MBA, a degree in high-energy nuclear physics, several technology patents in his name, founding experience at three successful small-business retail ventures, and more than fifteen subsequent years of experience in guerrilla marketing tactics at such software industry high-flyers as Netscape, RealNetworks, Inktomi, and VMware.

Since 1992, his marketing programs have generated more than 5 million sales leads for companies of all sizes in all major global markets. He has spoken at seminars addressing top executives from the Fortune 500, has been a popular guest lecturer at the Stanford Graduate School of Business and School of Engineering, and has received various awards for his impact on sales.

Committed to innovation and appropriate marketing, Kevin continues to serve as an outside advisor to various venture-backed and individual entrepreneurial start-up companies. Notable prior ventures in which he has participated include CDnow (now an Amazon.com brand), Devicescape (funded by Kleiner Perkins, venture backers of Netscape), 'Right and YouSendIt.

In his rare expeditions outside of the office, Kevin remains actively involved in Stanford and Brown University alumni associations, as well as local community efforts. He is also an avid sailor, swimmer, and chef. Originally from the New England area, Kevin currently resides in Northern California near and sometimes with his wife and two children.

Kevin my be reached at www.stupidmarketing.com

Customer Reviews

It's a very well-organized text and easy and fun to read.
Joanna Daneman
There's a lot of practical information in the book and it de-mystifies the marketing principles and methodologies.
Praveen
I am a longtime friend and fan of Mr. E, and his sagacity is truly astounding.
Randy K

Most Helpful Customer Reviews

Format: Paperback
No time to read a boring marketing how-to? Want to get your marketing program off the ground for your business? "Marketing Made Easy" is a handy resource and one I'd recommend to just about anyone.

This book covers a broad ground from all kinds of businesses, so it's helpful as an overview on how to get buzz going, how to pick what kind of media, what kind of event and how to measure your results no matter if you are in kids as in "day care" or kids as in "raising goats for the meat specialty market." Or if you are a marketing manager in a corporation or small business.

The book takes you through a "SWOT" (strength, weakness, opportunity and threats analysis) to making an action plan. Then there are examples on what kind of advertising and campaigns might work and how they are measured for effectiveness, and what kinds of feedback from customers you might want to look for.

This is a very basic text in terms of marketing yet it is quite complete in the scope. If you are starting marketing as an entrepreneur, I'd recommend this book be on your "must-read" list and one that you crack open frequently. It's a very well-organized text and easy and fun to read. Big thumbs up.
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6 of 6 people found the following review helpful By Le Creuset on June 19, 2006
Format: Paperback
this book really cuts to the quick in a great way. it breaks down business theories one typically hears about in the classroom and articulates/applies them into real world situations. it's practical and incisive--perfect. i bought 3 copies for my interns this summer to augment their business school and summer jobs. not only perfect for interns, but my high school family friends who are thinking about business, neophyte entrepreneurs, and my girlfriend, who is always asking me about various theories from business week...
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5 of 5 people found the following review helpful By John Matlock on August 14, 2006
Format: Paperback
This is one of those little books that no matter how much marketing experience you have from complete newbie to old pro reading it will give you a few new ideas, ideas that are worth far more than the surprisingly low cost of this book.

To be sure, this book really concentrates on product promotion. It talks about how to find contacts, convert these contacts into actual leads, convert these to customers, and then sell more to these same customers who already know you. It doesn't say much about things like how to determine what should be in your next generation of products.

As you read the book, keep in mind that he is talking in general terms. You may need to modify some of his thoughts to suit your own situation. For instance he talks about giving away toys (coffee, pens, etc.) to attract attention. He says that cheap toys don't do much good. Basically I agree, I have a 'give away' pen from some company in my pocket but I don't even remember the name on it. But there are instances where things are different.

1. Salesmen like to leave something behind at sales calls. It doesn't matter what. Give them something to leave. Perhaps the customer won't pay attention to it, but your salesman will remember.

2. One time a major customer of mine was moving to a new location. I took over a case of extra large coffee cups. I gave everyone in the office a coffee cup (A 'toy' means more to the receptionist than it does to the manager who is constantly visited by sales people, and the receptionist is the one that makes sure your messages get to the right person.) And there were enough left over to stock their lunch room. When other salesmen called, when their customers visited, they got served coffee in my cups.
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3 of 3 people found the following review helpful By Randy K on February 9, 2006
Format: Paperback
I am a longtime friend and fan of Mr. E, and his sagacity is truly astounding. He is the archetypal marketing god, and I hate business books as a rule. For 13 bones, you'll not do better.
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1 of 1 people found the following review helpful By Miha Ahronovitz on February 24, 2010
Format: Paperback Verified Purchase
Entrepreneurial companies, in need of immediate revenues, have a down to earth attitude. Marketing makes leads, leads make customers, customers bring revenues. The entire focus of the is how to do marketing to get money in the shortest time possible. This is not a metaphor. This is a formula: If a customer prospect may buy a $1,000 and the marketeer or sales person has $50 an hour s/he must spend a maximum of 10 hours to have at least 50% margin profit per person. And so on. How many leads we need to close 4 customers? These are classical sales questions, and are answered in this marketing book. Leads collection relevant to a given product are very specific. In the last years, pioneered by Google and Yahoo, these techniques can identify, from the click-through patterns of a visitor, what interest they have, and sending them focused proposals. Anyone is seeing this on Amazon. They propose products you searched for before, the moment you land on the home page. The book touches this subject on page 68 to 71, but on a next edition, the content can be updated.

The book has a lively way to rephrase common sense advise, like "watch the hands, not mouth" (translation "read the body language"), "watch cause" (translation "is the customer ready to buy? Why") or my favorite "Incrementalism" (Translation: don't start from scratch: take all competitor's customer presentations you know of, hire their sales people and call into their accounts")

Is this practical? You bet! Is it original? Yes here, no there. Is it useful? Yes, Yes, Yes. Is it a good book? Yes if you are an entrepreneur and no wonder the book is published by the Entrepreneur Magazine press. Is this boring? Hell, no. An easy and optimistic read.
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