Packed full of great ideas and techniques to help you use creativity instead of cash to generate high impact marketing results for your program. Perfect for anyone involved in running and marketing a summer, after-school, enrichment, recreational or educational program for children. Schools, camps, community centers, museums and other organizations will find the information extremely useful.
Book Description
Editorial Reviews
Review
"...this resource has many good ideas that any program would find useful.It's inviting to read and easy to understand." -- School-Age NOTES, the Newsletter for After-School and School-Age Care Professionals, May 2003
"Great layout! I'll certainly use some of the suggestions." -- Harold Harris, Assistant Director, Promotions & Processing, National Principals Resource Center
"I thought it was a very good book, and the layout was great!" -- Cathy Calliotte, Marketing Director, Gryphon House Publications
"It looks like an excellent resource...and a useful tool in an easy-to-read format." -- Joyce Jackson, Managing Editor, School-Age Notes
"The book is full of good information and easy to read! Thanks." -- Mimi S. Baer, Executive Director, California Association of Independent Schools
"Great layout! I'll certainly use some of the suggestions." -- Harold Harris, Assistant Director, Promotions & Processing, National Principals Resource Center
"I thought it was a very good book, and the layout was great!" -- Cathy Calliotte, Marketing Director, Gryphon House Publications
"It looks like an excellent resource...and a useful tool in an easy-to-read format." -- Joyce Jackson, Managing Editor, School-Age Notes
"The book is full of good information and easy to read! Thanks." -- Mimi S. Baer, Executive Director, California Association of Independent Schools
About the Author
Susan Stanco has successfully created, marketed and implemented many revenue generating programs and marketing campaigns for schools and summer programs. She spent the last eight years honing her skills while leading the revenue generating arm of a private school in Washington, DC. There she started a program and worked hard to see it triple in enrollment and profits in just a short amount of time. "The competition is tough when it comes to kids. There are so many great programs available and unless you build quality, loyalty and fun into your program they will look elsewhere."
Susan currently works as a marketing and programming consultant and designer.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Amazing guide!,
This review is from: Marketing Madness! The Essential Marketing ToolBook for Summer Programs (Spiral-bound)
I have both of Ms. Stanco's books and find each one to be terrific. Marketing Madness! The Essential Marketing ToolBook for Summer Programs is a must have for any educator/administrator. This book is an excellent resource and guide and an invaluable tool to assist you in marketing your summer program. I highly recommend it!
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Marketing Madness,
This review is from: Marketing Madness! The Essential Marketing ToolBook for Summer Programs (Spiral-bound)
Just like her book Programming Madness, Marketing Madness is a quick and easy read with lots of helpful information. It takes the guess work out of what needs to be done when trying to market a summer program.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
A real help in every way...,
By Suzanne Loomis (California) - See all my reviews
This review is from: Marketing Madness! The Essential Marketing ToolBook for Summer Programs (Spiral-bound)
We own both of Ms. Stanco's books....Marketing and Programming Madness. There are a lot of great examples of real world marketing and programming Summer Programs...just plug in and use if you need. Text is big, and while it's not a long book, it's packed solid with good information. It's also an easy read - it can take you and hour if you skim thru it, or days if you try to gather all the wondeful details within. This is a real find for anyone that has a Summer Camp or related situation.
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