Marketing Magic: Action-Oriented Strategies That Will Help You (Adams Expert Advice for Small Business) [Paperback]

Don Debelak (Author)

Book Description

Series: Adams Expert Advice for Small Business | Publication Date: March 1997

In the competitive nineties, entrepreneurs, America's fastest growing professional group, will need to master a wide range of marketing strategies and tactics in order to grow and increase their most valuable asset-their customer base. Marketing Magic provides the action-oriented strategies that help you attract new customers and keep the ones you have. Packed with over 400 ideas that can be implemented immediately and at little cost, Marketing Magic shows how to:

Find market and customers that fit the business plan
Develop and promote your product's competitive advantage
Create exciting marketing communications through print, radio, and television
Improve prospect-to-customer conversion rates

As an added bonus, a special appendix provides the entrepreneur with the author's personally-created Marketing File Drawer, which includes a wide array of marketing actions in concise, easy-to-use form.

Editorial Reviews

Review

"For those interested in a more in-depth analysis of how to run a small business..." -- The Wall Street Journal

About the Author

Don Debelak has marketed over 250 products ranging from consumer-oriented videos to semiconductor equipment. He is the author of Total Marketing: Capturing Customers with Marketing Plans that Work and How to Bring a Product to Market for Less than 5,000. Don is president of DSD Marketing, New Brighton, Minnesota.

Product Details

• Paperback: 303 pages
• Publisher: Adams Media Corporation; 1st edition (March 1997)
• Language: English
• ISBN-10: 1558507043
• ISBN-13: 978-1558507043
• Product Dimensions: 8.4 x 5.5 x 0.8 inches
• Shipping Weight: 9.9 ounces
• Average Customer Review: 3.8 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #2,342,095 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 6 people found the following review helpful:

5.0 out of 5 stars Excellent Value for the money, December 17, 1998

By 

James Lor "James Lor" (Montreal, CANADA) - See all my reviews
(REAL NAME)   

This review is from: Marketing Magic: Action-Oriented Strategies That Will Help You (Adams Expert Advice for Small Business) (Paperback)

There isn't anything bad you can write about this book. The advice is solid, there are many action plans and check lists as well as example of businesses which have implemented the various plans. It touches many aspects of marketing and is a great book to help the average small business move more products and services. It would still be a bargain at twice the price.

4.0 out of 5 stars Good book., May 15, 2007

By 

Leave4Lois (Missouri) - See all my reviews

This review is from: Marketing Magic: Action-Oriented Strategies That Will Help You (Adams Expert Advice for Small Business) (Paperback)

I had gotten this book from the library and was taking so many notes my hubby suggested I buy it. Great info for someone starting their own business or anyone interested in marketing.

5.0 out of 5 stars Excellent Book on Marketing for Small Business, September 25, 2003

By 

Emile AULD (Manchester) - See all my reviews
(REAL NAME)   

This review is from: Marketing Magic: Action-Oriented Strategies That Will Help You (Adams Expert Advice for Small Business) (Paperback)

This is by far the best book I've read on marketing for small business.

Most marketing books aimed at small businesses usually fall into one of two categories.

The first category is the book that is too superficial. It treats marketing as if it's just about advertising and promotions, and ignores other important areas of marketing, i.e. Marketing Plans, Strategy and Tactics.

The second category is where the book is really a marketing textbook, which covers too much abstract marketing theory, and doesn't really help you how to apply that theory to a small business situation.

Where this book scores highly, is that the author manages to condense a lot of marketing theory into easily applied concepts and guidelines, that can readily be applied to a small business.

Also he gives lots of examples, and clearly has a lot of practical experience of his own to draw on.

Obviously, you still have to apply these concepts and examples to your own business, but then nobody can do that for you, unless you employ a marketing consultant to come and look at the specifics of your business situation.

I've read Debelak's Streetwise Marketing Plan, and Infiltration Marketing as well. I just think that he is very good at helping people involved in small businesses, understand which marketing issues are important to them, and how they need to be applied to a small business.

This book is a lot more useful than a whole bunch of more highly regarded " Marketing Textbooks ", that are OK on an MBA course, but not much use, when you are trying to get a small business off the ground.