E-mail offers broader reach, higher measurability, quicker delivery, and easier consumer feedback for a lower cost than any other marketing medium. Here is detailed advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Topics include e-mail newsletters, online networking, signature files, and e-mail promotions. Also discussed are the differences between unsolicited commercial e-mail, anonymous bulk e-mail, and valid commercial e-mail. Small businesses will appreciate information on how to level the playing field with larger competitors by exploiting the unique opportunities available through e-mail.
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Book Description
Editorial Reviews
Review
"Clearly explains why e-mail marketing is an essential tool in differentiating your business . . . offers plenty of ideas for using it." -- Karen Axelton, managing editor, Entrepreneur Magazine's Business Start-Ups
About the Author
Shannon Kinnard is a columnist for Entrepreneur Magazine's Business Start-Ups and Digitalsouth magazine. She lives in Decatur, Georgia.
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Most Helpful Customer Reviews
21 of 23 people found the following review helpful:
5.0 out of 5 stars
The Best Book On E-mail Marketing Around,
By Ned Harper (Arlington, Virginia) - See all my reviews
This review is from: Marketing With E-Mail: A Spam-Free Guide to Increasing Sales, Building Loyalty, and Increasing Awareness (Paperback)
Working in advertising, I've read more books on e-mail marketing than I care to count. Most, I've found, repeat themselves. Not this one. Ms. Kinnard is an eloquent writer, making it simple for anyone new to e-mail marketing to execute the book's many ideas on the best uses of the medium. In fact, I'm recommending it to all users of our e-mail service. If you have a small business and want to start e-mail marketing, buy this book. You won't need another.
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Inside This Book
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First Sentence:
The first chapter of this book is devoted to e-mail newsletters for one reason: They work. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
free marketing advice, autoresponder program, unsubscribe instructions, frugal fun, online public relations, clickable text, online networking, internet wire, marketing endeavors, traditional direct mail, signature file, discussion lists Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Inside Track, Shel Horowitz, Cheat Sheet, Marketing Without Megabucks, Sell Anything, The Penny-Pinching Hedonist, Idea Station, Live Like Royalty, Peasant's Pocketbook, Accurate Writing, America Online, Angel Babies, Global Arts Review, Global Travel Review, Lyris Technologies, Daily Digest, Digital Impact, Marketing Tip of the Day, Shannon Kinnard, Slingshot Media, The Sharper Image, Visual Basic, Web Informant, Holiday Inn, Multimedia Marketing Group New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
The first chapter of this book is devoted to e-mail newsletters for one reason: They work. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
free marketing advice, autoresponder program, unsubscribe instructions, frugal fun, online public relations, clickable text, online networking, internet wire, marketing endeavors, traditional direct mail, signature file, discussion lists Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Inside Track, Shel Horowitz, Cheat Sheet, Marketing Without Megabucks, Sell Anything, The Penny-Pinching Hedonist, Idea Station, Live Like Royalty, Peasant's Pocketbook, Accurate Writing, America Online, Angel Babies, Global Arts Review, Global Travel Review, Lyris Technologies, Daily Digest, Digital Impact, Marketing Tip of the Day, Shannon Kinnard, Slingshot Media, The Sharper Image, Visual Basic, Web Informant, Holiday Inn, Multimedia Marketing Group New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 7
books:
See all 7 books this book cites
- Marketing Without Megabucks: How to Sell Anything on a Shoestring by Shel A. Horowitz on 7 pages
- Marketing on the Internet (Marketing on the Internet, 4th ed) by Jan Zimmerman in Front Matter, and Back Matter
- Business-To-Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing by Barry Silverstein in Front Matter, and Back Matter
- Internet Marketing for Information Technology Companies: Proven Online Techniques to Increase Sales and Profits for Hardware, Software and Networking Companies by Barry Silverstein in Front Matter, and Back Matter
- How to Win Friends and Influence People by Dale Carnegie on page 188
See all 7 books this book cites
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