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Marketing Management (13th Edition) 13th Edition

70 customer reviews
ISBN-13: 978-0136009986
ISBN-10: 0136009980
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Product Details

  • Series: Marketing Management
  • Hardcover: 816 pages
  • Publisher: Prentice Hall; 13 edition (February 25, 2008)
  • Language: English
  • ISBN-10: 0136009980
  • ISBN-13: 978-0136009986
  • Product Dimensions: 8.6 x 1.3 x 10.8 inches
  • Shipping Weight: 4.2 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (70 customer reviews)
  • Amazon Best Sellers Rank: #56,659 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

26 of 27 people found the following review helpful By Rick Chatham on October 1, 2008
Format: Hardcover
This book tries to cram too much into each chapter, often breezing over incredibly deep topics in a way that is only confusing.

For instance, one chapter on data analysis mentions linear regression but doesn't speak at all to what it is. If I had not taking a Quant course recently I would have been completely lost.

This seems to happen the most frequently at the ends of chapters. It seems as if they cover all the main points and then Kotler et. al try to cram all their other little notes and tidbits into overly dense paragraphs just before concluding.

Also if you're a student who has to take the accompanying tests created by Prentiss Hall, expect the questions to come literally word for word from the test, rather than asking concept questions. I felt like I was back in gradeschool.

On the plus side, the book constantly gives breakout examples of the topic being discussed as applied in real life to actual businesses. Where many texts would continually reference the same handful of examples, the companies featured in this book vary widely in size, industry, and other features, giving a good, broad look at marketing as a whole, not just in the US but globally.
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6 of 6 people found the following review helpful By L. Bravim VINE VOICE on June 11, 2010
Format: Hardcover
Marketing Management is one of the better textbooks of my MBA program. The concepts are described in a clear, concise manner. There are numerous examples of companies with successful marketing and those with major faux pas. Even without having taken an introductory marketing course, I had no trouble understanding the text. The layout is well designed, rich with graphics and interesting pictures. I would proffer that Kotler/Keller's Marketing Management (13th Edition) could be used successfully by undergraduates and higher-level students.

Another review mentioned corporate references or endorsements. Of course they refer to well-known organizations! This is a business text for business students. It would be bizarre if they ignored the real-world to the exclusion of theory, which was a fatal flaw of textbooks' past.
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4 of 4 people found the following review helpful By Prerit K. Souda on July 15, 2009
Format: Hardcover
An Excellent book. Covers a wide variety of topics in marketing although it does not go in depth of any of them. If you are looking for an overview of marketing(in totality) this book is fabulous. If you are looking for indepth knowledge of certain marketing concepts, this may not be the right book for you..
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5 of 6 people found the following review helpful By Stephen Pellerine on January 6, 2011
Format: Hardcover
Always love the broad range of reviews a book can evoke - this one does well in this department and all fair as we all have a perspective.

I mainly teach academic composition to engineers, but have had the experience of conducting the same course with business students. I found this book to be very helpful in getting across some interesting ideas to my students, and we have gone beyond the books content and meta-analyzed the book itself for ways to present information professionally and clearly. So - it is a winner in how I have used this book, and the success it has had.

The book starts off gradually and introduces key concepts in a simple way. My students are not native English speakers and although we have some challenges the way lexical items are presented we know "clearly" what the emphasis is via bold text. Seriously, this helps them a lot. I also like the case studies and presentation of management skill development tools (i.e. SWOT).

I have also used this when I was back in Japan teaching at a language school (I have the Millennium Edition) and we used the data (graphs/charts), case studies, and leadership PD ideas as discussion starters with high level non native English speakers. The tasks went well and the adults appreciated "real" content as opposed to the concocted watered down tasks created for the English Teaching market. At the time a local shop had this book available for next to nothing ($5 - $10) and this was a bonus allowing us to purchase a few for the small language class.

If you want to use this for a course at a college or university I think it would be a great resource, but with the considerable expense that will occur, order an inspection copy if your decision will be to have hundreds of students purchase this. Be sure it fits your needs as if you make students buy this and don't use it: that would be wasteful.
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12 of 16 people found the following review helpful By David Pasley on December 10, 2009
Format: Hardcover Verified Purchase
This was a required textbook for my graduate-level Marketing class. The book is way too wordy. It appears that each successive edition simply adds on more and more shameless corporate plugs that are not at all enlightening. You really feel like you are being constantly marketed to. There is good information, but you'll have to skim past a lot of fluff to get to it.
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2 of 2 people found the following review helpful By LeWayne A. Bosley on June 8, 2010
Format: Hardcover Verified Purchase
The paperback edition is equal to the hardback edition. All the information is up-to-date with today's markets, strategies, and tactics. Chapters can be a little wordy though, with a lot of information crammed in. However, the real-life examples from recognized organizations provides great insights into the world of marketing and advertising.
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2 of 2 people found the following review helpful By June J. on June 12, 2010
Format: Hardcover Verified Purchase
I bought this book for an MBA class I'm taking. It is a very good book for this class. It stays on subject and is very easy to understand. It addresses just about every aspect of marketing management. Has a lot of helpful stories about current companies and their approaches to marketing management.
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