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5.0 out of 5 stars
Recommended for MBA Students,
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This review is from: Marketing Management: An Asian Perspective - 5th Edition (Paperback)
Actually this book recommended by Prof. in my MBA class, I think its very good book to understand the process of marketing management. This book guided me to think in another perspective, as marketing manager. Most recent examples in Asian market helped me understand more easily the marketing management. I will say this book aging demonstrate Kotler `s involvement in Marketing.. I will say go for it.
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Marketing Management: An Asian Perspective - 5th Edition by Tan Chin Tiong (Paperback - August 1, 2008)
$165.00
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