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Marketing Management [Hardcover]

C. Whan Park (Author), Gerald Zaltman (Author)

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Product Details

Hardcover: 720 pages
Publisher: Harcourt School (February 1987)
Language: English
ISBN-10: 0030055989
ISBN-13: 978-0030055980
Product Dimensions: 9.3 x 7.6 x 1.3 inches
Shipping Weight: 2.6 pounds
Amazon Best Sellers Rank: #6,032,702 in Books (See Top 100 in Books)

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