Marketing Management (Dryden Press Series in Marketing) [Hardcover]

Peter R. Dickson (Author)

Book Description

Series: Dryden Press Series in Marketing | Publication Date: October 11, 1996

This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.

Editorial Reviews

About the Author

Peter R. Dickson is the Knight-Ridder Eminent Scholar in Global Marketing at Florida International University. He was previously the Arthur C. Nielsen Jr., Chair of Marketing Research at the University of Wisconsin-Madison Nielsen Center for Marketing Research and the Crane Professor of Strategic Marketing at The Ohio State University. Dr. Dickson is heading up the NHCC/FIU Hispanic Market Research project, is the Academic Director of the Master of International Business, and is leading the launch of the Masters in Sales Management at the Chapman Business School, Florida International University. Dr. Dickson is the past Chairman of the marketing strategy special interest group of the American Marketing Association. He has won awards for his undergraduate and graduate teaching and four of his most recent academic papers have won national awards. He recently, co-authored with Dr. Tom Miller a paper that reviewed the impact of the Internet on market research. He has also written on the dubious origins of the Sherman Antitrust Act, a cornerstone of marketing law in the United States.

Product Details

• Hardcover: 852 pages
• Publisher: South-Western College Pub; 2 edition (October 11, 1996)
• Language: English
• ISBN-10: 0030177421
• ISBN-13: 978-0030177422
• Product Dimensions: 10.1 x 8.8 x 1.2 inches
• Shipping Weight: 4.3 pounds
• Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,193,296 in Books (See Top 100 in Books)

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1.0 out of 5 stars I NEVER GOT MY PACKAGE!, September 12, 2009

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Kristi L. Walag - See all my reviews
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This review is from: Marketing Management (Dryden Press Series in Marketing) (Hardcover)

I think it's aweful that I still haven't recieved my package nor have I recieved any compensation for the package that I will probably never recieve nor have I gotten a response to my email asking about my purchase.