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Marketing Management (14th Edition) Hardcover

ISBN-13: 978-0132102926 ISBN-10: 0132102927 Edition: 14th

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Marketing Management (14th Edition) + The Legal Environment of Business (6th Edition) (MyBLawLab Series) + Publication Manual of the American Psychological Association, 6th Edition
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Product Details

  • Series: Marketing Management
  • Hardcover: 816 pages
  • Publisher: Prentice Hall; 14 edition (February 18, 2011)
  • Language: English
  • ISBN-10: 0132102927
  • ISBN-13: 978-0132102926
  • Product Dimensions: 3.5 x 4.3 x 0.5 inches
  • Shipping Weight: 3.9 pounds (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (74 customer reviews)
  • Amazon Best Sellers Rank: #5,823 in Books (See Top 100 in Books)

More About the Author

Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twelve foreign universities. He is the author of over 40 books and over one hundred articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management as one of the 50 best business books of all times.

Customer Reviews

I have an online class and the book is online.
Robert S. Tett
It is very well written, has good case studies of many prominent companies and is written in a way that it is easy to comprehend the chapters.
Leila T. Abdoulaye
It did get a little damage in there, but nothing that couldn't be fixed easily with a little glue.
Amazon Customer

Most Helpful Customer Reviews

28 of 32 people found the following review helpful By DC RICH on May 28, 2011
Format: Kindle Edition Verified Purchase
The busy layout of the text book presents challenges when transferred to the Kindle edition, but the biggest disappointment is that the actual textbook page numbers are not displayed in your Kindle (just Kindle location) which makes collaborating with fellow cohort members and citations next to impossible.
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3 of 3 people found the following review helpful By Rohana de Silva on February 7, 2013
Format: Hardcover Verified Purchase
I just started using the book. I like the material. The cases at the end of each chapter is a good way to get some exposure to the companies.
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3 of 3 people found the following review helpful By RWB on January 14, 2013
Format: Hardcover Verified Purchase
This is really a good book. it covers marketing thoroughly. My instructor covered every chapter in this book in 8 weeks. It was a lot of reading along with 2 other classes.
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5 of 6 people found the following review helpful By Leila T. Abdoulaye on February 22, 2013
Format: Hardcover Verified Purchase
I got this textbook for an Integrated Marketing course at NYU. I must say I am quite happy with it dense and very up to date content. It is very well written, has good case studies of many prominent companies and is written in a way that it is easy to comprehend the chapters. I am quite happy with it and am definitely learning a lot.
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2 of 2 people found the following review helpful By E. Higham on December 8, 2012
Format: Paperback Verified Purchase
Great value- exactly what I needed. Glad I didn't have to purchase a hard copy. This was a great price too.
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6 of 8 people found the following review helpful By Opiner on September 20, 2011
Format: Hardcover Verified Purchase
An excellent book. It provides sufficient detail in each section thereby enabling any marketer or company owner to put in place successful strategies and tactics tailored to their specific field of business. Backed up by very good examples.
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1 of 1 people found the following review helpful By aminnick11 on February 22, 2014
Format: Paperback Verified Purchase
The book came earlier than I thought and it is a soft cover. I didn't realize it was the international edition which causes some problems with the accuracy of my citations.
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3 of 4 people found the following review helpful By lilangeloflaw on January 30, 2013
Format: Hardcover Verified Purchase
I purchased this book for a course I am taking and have been surprised at how interesting it actually is! First marketing class I have taken in my academic career and so far, so good!
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