• List Price: $277.60
  • Save: $241.11 (87%)
Rented from Amazon Warehouse Deals
To Rent, select Shipping State from options above
Due Date: Jun 26, 2015
FREE return shipping at the end of the semester. Access codes and supplements are not guaranteed with rentals.
Condition: Used: Like New
Comment: Practically New US Edition Book, Almost No Sign Of Use, Ships Fast, Satisfaction Guaranteed.
Access codes and supplements are not guaranteed with used items.
Qty:1
  • List Price: $277.60
  • Save: $58.44 (21%)
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
Marketing Management (14t... has been added to your Cart
Sell yours for a Gift Card
We'll buy it for $17.78
Learn More
Trade in now
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Marketing Management (14th Edition) Hardcover – February 18, 2011

ISBN-13: 978-0132102926 ISBN-10: 0132102927 Edition: 14th

Buy New
Price: $219.16
Rent
Price: $36.49
54 New from $86.65 123 Used from $54.99
Rent from Amazon Price New from Used from
eTextbook
"Please retry"
$91.35
Hardcover
"Please retry"
$36.49
$219.16
$86.65 $54.99
Paperback
"Please retry"
$60.74 $58.56
Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Get Up to 80% Back When You Sell Us Your Books
$219.16 FREE Shipping. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

Marketing Management (14th Edition) + Financial Management: Theory & Practice (with Thomson ONE - Business School Edition 1-Year Printed Access Card) (Finance Titles in the Brigham Family)
Price for both: $489.36

Buy the selected items together
NO_CONTENT_IN_FEATURE
Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Series: Marketing Management
  • Hardcover: 816 pages
  • Publisher: Prentice Hall; 14 edition (February 18, 2011)
  • Language: English
  • ISBN-10: 0132102927
  • ISBN-13: 978-0132102926
  • Product Dimensions: 8.6 x 1.3 x 10.8 inches
  • Shipping Weight: 3.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (126 customer reviews)
  • Amazon Best Sellers Rank: #9,677 in Books (See Top 100 in Books)

Customer Reviews

Great book- used it for my graduate Marketing class.
Venessa Ocanas
There are a lot of little inserts going over companies which gives nice examples to the lesson being taught but it can be confusing sometimes when reading.
Shopbills
It is very well written, has good case studies of many prominent companies and is written in a way that it is easy to comprehend the chapters.
Leila T. Abdoulaye

Most Helpful Customer Reviews

33 of 38 people found the following review helpful By DC RICH on May 28, 2011
Format: Kindle Edition Verified Purchase
The busy layout of the text book presents challenges when transferred to the Kindle edition, but the biggest disappointment is that the actual textbook page numbers are not displayed in your Kindle (just Kindle location) which makes collaborating with fellow cohort members and citations next to impossible.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 8 people found the following review helpful By sandra j. miller on September 18, 2013
Format: Kindle Edition Verified Purchase
Do NOT ever buy a textbook for Kindle. I have had NOTHING but problems. Amazon is the worst when it comes to college textbooks. Buyer Beware
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By carol ann lam on November 22, 2014
Format: Hardcover Verified Purchase
Worst book ever forced to buy and read. Content and writing is disjointed and missed major categories like continuum marketing planning. Try another that has a logical flow and contains more relevant case studies not just anecdotal sidebars that seem like advertisements for companies. Better elsewhere.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 7 people found the following review helpful By Leila T. Abdoulaye on February 22, 2013
Format: Hardcover Verified Purchase
I got this textbook for an Integrated Marketing course at NYU. I must say I am quite happy with it dense and very up to date content. It is very well written, has good case studies of many prominent companies and is written in a way that it is easy to comprehend the chapters. I am quite happy with it and am definitely learning a lot.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Lyn Weigel on May 26, 2014
Format: Hardcover Verified Purchase
I was SO impressed with my book rental... I placed the order on a Thursday evening, it promised a Saturday by noon arrival - I thought no way will I have this book in less than 48hrs. Sure enough , I had it on Saturday. Great job! I plan to order many future books from this website, too.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By A. Diaz on January 14, 2014
Format: Hardcover Verified Purchase
I enjoyed reading the chapters from this book. Although I am not a marketing major, the book provides valuable insight for MBA majors. The book provides great detail on the different aspects of marketing from a management perspective. The topics are also easy to follow.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 4 people found the following review helpful By Richard Gianzero on March 13, 2012
Format: Hardcover Verified Purchase
Great academic text for undergrad marketing management theory and process. Has updated info on market trends for technology. Using it in my current course work and enjoying the various company profiles who have utilized theories and best practices mentioned in the text.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Caleb S. on November 24, 2013
Format: Hardcover Verified Purchase
Good case studies.

But there are small errors in the book that are annoying and the layout it hard to read. I rented this book a class and am planning on not picking up for my library after the class is finished.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

More About the Author

Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twenty-one foreign universities. He is the author of over 57 books and over one hundred and fifty articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management book as one of the 50 best business books of all times. More is available on www.pkotler.org.

What Other Items Do Customers Buy After Viewing This Item?

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Marketing Management (14th Edition)
This item: Marketing Management (14th Edition)
Price: $277.60 $219.16
Ships from and sold by Amazon.com