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Marketing Management (14th Edition) 14th Edition

4.1 out of 5 stars 145 customer reviews
ISBN-13: 978-0132102926
ISBN-10: 0132102927
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Editorial Reviews

About the Author

Philip Kotler, widely considered to be the world's leading marketing guru, is the S.C. Johnson Distinguished Professor of International Marketing at Kellogg Graduate School of Management at Northwestern University. He is the author and co-author of sixteen books, including Marketing Management, Marketing of Nations and Kotler on Marketing. He also acts as a consultant to many major multinationals and has lectured extensively in Asia and North America. Hermawan Kartajaya is Leading Service Officer of MarkPlus & Co., a strategy consulting firm in Indonesia. He is also the President of Asia-Pacific Marketing Federation (APMF, 1998-2000) and the Vice-Chairman of the World Marketing Association (WMA, 1999-2000). His Sustainable Marketing Enterprise model provides the foundation for building both sustainable economies and companies. He has helped many leading Asian companies create sustainable strategies in the past decade. Additional case studies were contributed by Michael Alan Hamlin, author of The New Asian Corporation and managing director of Team Asia, a business consulting group and speaker's bureau.

"Kevin Lane Keller" is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications. His research has been widely cited and received numerous awards. He remains actively involved in industry and has served as brand confident to marketers for some of the world's most successful brands, including Disney, Ford, Intel, Levi Strauss, Nike, Procter and Gamble, and many more. Professor Keller is presently the E.B. Osborn Professor of Marketing at Dartmouth College's Amos Tuck School of Management where he teaches an M.B.A elective on strategic brand management and lectures in executive programs on that topic. He lives with his family in Etna, NH.
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Product Details

  • Series: Marketing Management
  • Hardcover: 816 pages
  • Publisher: Prentice Hall; 14 edition (February 18, 2011)
  • Language: English
  • ISBN-10: 0132102927
  • ISBN-13: 978-0132102926
  • Product Dimensions: 8.8 x 1.2 x 10.9 inches
  • Shipping Weight: 3.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (145 customer reviews)
  • Amazon Best Sellers Rank: #11,718 in Books (See Top 100 in Books)

More About the Author

Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twenty-one foreign universities. He is the author of over 57 books and over one hundred and fifty articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management book as one of the 50 best business books of all times. More is available on www.pkotler.org.

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
The busy layout of the text book presents challenges when transferred to the Kindle edition, but the biggest disappointment is that the actual textbook page numbers are not displayed in your Kindle (just Kindle location) which makes collaborating with fellow cohort members and citations next to impossible.
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Format: Kindle Edition Verified Purchase
Do NOT ever buy a textbook for Kindle. I have had NOTHING but problems. Amazon is the worst when it comes to college textbooks. Buyer Beware
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Format: Paperback Verified Purchase
I had purchased a Global Accounting book before, so I was not nervous about purchasing a Global edition again. This book has been perfect for my marketing class. So far nothing has been different except the HUGE savings,
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Format: Hardcover Verified Purchase
I got this textbook for an Integrated Marketing course at NYU. I must say I am quite happy with it dense and very up to date content. It is very well written, has good case studies of many prominent companies and is written in a way that it is easy to comprehend the chapters. I am quite happy with it and am definitely learning a lot.
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Format: Hardcover Verified Purchase
I enjoyed reading the chapters from this book. Although I am not a marketing major, the book provides valuable insight for MBA majors. The book provides great detail on the different aspects of marketing from a management perspective. The topics are also easy to follow.
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Format: Hardcover Verified Purchase
Great academic text for undergrad marketing management theory and process. Has updated info on market trends for technology. Using it in my current course work and enjoying the various company profiles who have utilized theories and best practices mentioned in the text.
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By Caleb S. on November 24, 2013
Format: Hardcover Verified Purchase
Good case studies.

But there are small errors in the book that are annoying and the layout it hard to read. I rented this book a class and am planning on not picking up for my library after the class is finished.
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Format: Hardcover Verified Purchase
This book has so many relevant examples of companies today and the marketing tools that can be used. Very enjoyable read and the information will come in so useful. I wish I had bought it instead of renting it...
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Marketing Management (14th Edition)
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