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Marketing Management (14th Edition) Hardcover – February 18, 2011

ISBN-13: 978-0132102926 ISBN-10: 0132102927 Edition: 14th

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Product Details

  • Series: Marketing Management
  • Hardcover: 816 pages
  • Publisher: Prentice Hall; 14 edition (February 18, 2011)
  • Language: English
  • ISBN-10: 0132102927
  • ISBN-13: 978-0132102926
  • Product Dimensions: 8.6 x 1.3 x 10.8 inches
  • Shipping Weight: 3.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (113 customer reviews)
  • Amazon Best Sellers Rank: #14,973 in Books (See Top 100 in Books)

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More About the Author

Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twelve foreign universities. He is the author of over 40 books and over one hundred articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management as one of the 50 best business books of all times.

Customer Reviews

This book has been perfect for my marketing class.
Mrs. Masters
Great case studies, easy to understand context and a wealth of information.
Mary93270
I am quite happy with it and am definitely learning a lot.
Leila T. Abdoulaye

Most Helpful Customer Reviews

32 of 37 people found the following review helpful By DC RICH on May 28, 2011
Format: Kindle Edition Verified Purchase
The busy layout of the text book presents challenges when transferred to the Kindle edition, but the biggest disappointment is that the actual textbook page numbers are not displayed in your Kindle (just Kindle location) which makes collaborating with fellow cohort members and citations next to impossible.
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4 of 5 people found the following review helpful By sandra j. miller on September 18, 2013
Format: Kindle Edition Verified Purchase
Do NOT ever buy a textbook for Kindle. I have had NOTHING but problems. Amazon is the worst when it comes to college textbooks. Buyer Beware
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1 of 1 people found the following review helpful By Bridge-Heanne Knights on March 10, 2014
Format: Paperback Verified Purchase
Bought this book to help with my marketing had an older one from undergrad but this one has new case examples relevant to marketing today. There are new views in addition to ones in the older version I had, helped me a lot and it was great read. However if you want o keep for a couple of years invest in the hard cover. My soft cover did not stand up well to constant use.
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1 of 1 people found the following review helpful By Victoria Coleman on June 4, 2014
Format: Hardcover Verified Purchase
This book provided clear and concise tools for today's marketing techniques and how company's are utilizing marketing to satisfy their customers. The cases and brands used are of everyday products. Kotler's principles are on point. I'm very please with this book. I rented it but I think I may end up purchasing this book as I it being useful to me in the future.
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3 of 4 people found the following review helpful By lilangeloflaw on January 30, 2013
Format: Hardcover Verified Purchase
I purchased this book for a course I am taking and have been surprised at how interesting it actually is! First marketing class I have taken in my academic career and so far, so good!
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5 of 7 people found the following review helpful By Leila T. Abdoulaye on February 22, 2013
Format: Hardcover Verified Purchase
I got this textbook for an Integrated Marketing course at NYU. I must say I am quite happy with it dense and very up to date content. It is very well written, has good case studies of many prominent companies and is written in a way that it is easy to comprehend the chapters. I am quite happy with it and am definitely learning a lot.
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1 of 1 people found the following review helpful By Lyn Weigel on May 26, 2014
Format: Hardcover Verified Purchase
I was SO impressed with my book rental... I placed the order on a Thursday evening, it promised a Saturday by noon arrival - I thought no way will I have this book in less than 48hrs. Sure enough , I had it on Saturday. Great job! I plan to order many future books from this website, too.
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1 of 1 people found the following review helpful By A. Diaz on January 14, 2014
Format: Hardcover Verified Purchase
I enjoyed reading the chapters from this book. Although I am not a marketing major, the book provides valuable insight for MBA majors. The book provides great detail on the different aspects of marketing from a management perspective. The topics are also easy to follow.
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