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Marketing Management (14th Edition) Hardcover – February 18, 2011

130 customer reviews
ISBN-13: 978-0132102926 ISBN-10: 0132102927 Edition: 14th

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Product Details

  • Series: Marketing Management
  • Hardcover: 816 pages
  • Publisher: Prentice Hall; 14 edition (February 18, 2011)
  • Language: English
  • ISBN-10: 0132102927
  • ISBN-13: 978-0132102926
  • Product Dimensions: 8.8 x 1.2 x 10.9 inches
  • Shipping Weight: 3.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (130 customer reviews)
  • Amazon Best Sellers Rank: #5,624 in Books (See Top 100 in Books)

More About the Author

Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twenty-one foreign universities. He is the author of over 57 books and over one hundred and fifty articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management book as one of the 50 best business books of all times. More is available on www.pkotler.org.

Customer Reviews

Most Helpful Customer Reviews

33 of 38 people found the following review helpful By DC RICH on May 28, 2011
Format: Kindle Edition Verified Purchase
The busy layout of the text book presents challenges when transferred to the Kindle edition, but the biggest disappointment is that the actual textbook page numbers are not displayed in your Kindle (just Kindle location) which makes collaborating with fellow cohort members and citations next to impossible.
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7 of 8 people found the following review helpful By sandra j. miller on September 18, 2013
Format: Kindle Edition Verified Purchase
Do NOT ever buy a textbook for Kindle. I have had NOTHING but problems. Amazon is the worst when it comes to college textbooks. Buyer Beware
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5 of 7 people found the following review helpful By Leila T. Abdoulaye on February 22, 2013
Format: Hardcover Verified Purchase
I got this textbook for an Integrated Marketing course at NYU. I must say I am quite happy with it dense and very up to date content. It is very well written, has good case studies of many prominent companies and is written in a way that it is easy to comprehend the chapters. I am quite happy with it and am definitely learning a lot.
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1 of 1 people found the following review helpful By Lyn Weigel on May 26, 2014
Format: Hardcover Verified Purchase
I was SO impressed with my book rental... I placed the order on a Thursday evening, it promised a Saturday by noon arrival - I thought no way will I have this book in less than 48hrs. Sure enough , I had it on Saturday. Great job! I plan to order many future books from this website, too.
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1 of 1 people found the following review helpful By A. Diaz on January 14, 2014
Format: Hardcover Verified Purchase
I enjoyed reading the chapters from this book. Although I am not a marketing major, the book provides valuable insight for MBA majors. The book provides great detail on the different aspects of marketing from a management perspective. The topics are also easy to follow.
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3 of 4 people found the following review helpful By Richard Gianzero on March 13, 2012
Format: Hardcover Verified Purchase
Great academic text for undergrad marketing management theory and process. Has updated info on market trends for technology. Using it in my current course work and enjoying the various company profiles who have utilized theories and best practices mentioned in the text.
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1 of 1 people found the following review helpful By Caleb S. on November 24, 2013
Format: Hardcover Verified Purchase
Good case studies.

But there are small errors in the book that are annoying and the layout it hard to read. I rented this book a class and am planning on not picking up for my library after the class is finished.
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1 of 1 people found the following review helpful By Mrs. Masters on April 16, 2014
Format: Paperback Verified Purchase
I had purchased a Global Accounting book before, so I was not nervous about purchasing a Global edition again. This book has been perfect for my marketing class. So far nothing has been different except the HUGE savings,
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