Marketing Management Fundamentals

A Listmania! list by Jean Luc Kastner "JLK" (Strasbourg, France)
(REAL NAME)   
The list author says: "This is an up to-date must read list for every marketeer in 2011."
Marketing Management (14th Edition)
1.  Marketing Management (14th Edition) by Philip Kotler
The list author says:
  "The Marketeer "bible". It isn't a must read. It is a must have. Watch for your local language version."
$221.49   Used & New from: $89.50
4.0 out of 5 stars  See all reviews (114 customer reviews)

Kotler on Marketing: How to Create, Win, and Dominate Markets
2.  Kotler on Marketing: How to Create, Win, and Dominate Markets by Philip Kotler
The list author says:
  "Modern Marketing summarized in simple steps."
Used & New from: $0.01
4.1 out of 5 stars  See all reviews (42 customer reviews)

See buying options
Principles of Marketing (13th Edition)
3.  Principles of Marketing (13th Edition) by Philip Kotler
The list author says:
  "This is the last must have from Philip."
Used & New from: $0.67
4.2 out of 5 stars  See all reviews (40 customer reviews)

See buying options
Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
4.  Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter by Seth Godin
The list author says:
  "This applies also to B2B Marketing. It's summertime take it to the beach you'll love it !"
$13.31   Used & New from: $7.75
4.1 out of 5 stars  See all reviews (99 customer reviews)

Positioning: The Battle for Your Mind
5.  Positioning: The Battle for Your Mind by Al Ries
The list author says:
  "All you need to know about positionning. It has a strong orientation towards B2C but there is a lot to learn !"
$9.83   Used & New from: $1.49
4.3 out of 5 stars  See all reviews (182 customer reviews)

SPIN Selling
6.  SPIN Selling by Neil Rackham
The list author says:
  "Needs based Selling and Marketing. The basis of intelligent and modern customer centered marketing."
$18.05   Used & New from: $0.29
4.2 out of 5 stars  See all reviews (210 customer reviews) | 1 customer discussion

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
7.  Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers by Geoffrey A. Moore
The list author says:
  "This book focuses on the Chasm and Technologies in stable markets .... A must read"
Used & New from: $0.01
4.2 out of 5 stars  See all reviews (25 customer reviews)

See buying options
On Competition, Updated and Expanded Edition
8.  On Competition, Updated and Expanded Edition by Michael E. Porter
The list author says:
  "If you only buy three books, this is one of them ..."
$29.48   Used & New from: $12.69
4.7 out of 5 stars  See all reviews (20 customer reviews)

Competitive Advantage: Creating and Sustaining Superior Performance
9.  Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. Porter
The list author says:
  "All you need to know about Positionning in B2B"
$23.20   Used & New from: $2.94
4.5 out of 5 stars  See all reviews (73 customer reviews)

More Actions

Discover more about this author
 See all of their Listmania! lists
Make your own list
 Create a Listmania! list
View your page on Amazon.com
 Go to Your Profile page

Customer Discussions about products in this list
Discussion Replies Latest Post
Is this book dated? 3 Nov 8, 2010
 
   

About this Listmania!

 

Author

Jean Luc Kastner "JLK" (Strasbourg, France)
(REAL NAME)   
Qualifications: VP Marketing at Stonfield Consulting @ Chief Consultant
Last updated: 7/18/11
Report abuse
    

More Listmania!

 

Social Media for Business Social Media for Business

Social Media for Business: A list of 5 items by Peter Thomson

Most Helpful Business Books of All-Time Most Helpful Business Books of All-Time

Most Helpful Business Books of All-Time: A list of 20 items by Amazon Customer

Best Business and Marketing Books Best Business and Marketing Books

Best Business and Marketing Books: A list of 40 items by JR Griggs

Highly Recommended Sales, Marketing and Business Books Highly Recommended Sales, Marketing and Business Books

Highly Recommended Sales, Marketing and Business Books: A list of 20 items by Andrew W. Cox

Statblac Know More Statblac Know More

Statblac Know More: A list of 7 items by Statblac Healthcare Jobs "Statblac"

   

More So You'd Like to...

 

MASTER YOUR COMMUNICATION SKILLS TIP #13 MASTER YOUR COMMUNICATION SKILLS TIP #13

MASTER YOUR COMMUNICATION SKILLS TIP #13: A guide of 50 items by Steve Nakamoto - Writer's Digest Award-Winning Author

Read the essential business book collection
Read the essential business book collection: A guide of 25 items by Penelope

Read About All Aspects of Business Read About All Aspects of Business

Read About All Aspects of Business: A guide of 25 items by Peter Poblano

brand and position your small business brand and position your small business

brand and position your small business: A guide of 9 items by Chris Grams