Here is the most valuable information on the application of theoretical and practical marketing concepts to gerontological health care services. Marketing Management Issues in Ambulatory Health Care features a cross-section of chapters focusing on a wide variety of health care issues and the management of the marketing function in ambulatory health care markets. This helpful volume is comprised of empirical research-based articles which demonstrate the most effective strategies for researching and marketing health services for the aging. This book will help you utilize the most effective marketing strategies for bringing ambulatory health care services to elderly patients. Some of today's most critical health issues are addressed in this volume, including information on conducting marketing research with elderly patients, gaining proactive preventive treatment breast examinations from women, understanding patient buying behavior, and controlling mechanisms to improve health care effectiveness and efficiency. Health care professionals involved in marketing as well as faculty in school of public health and hospital administration programs will benefit from the provocative ideas for the marketing of ambulatory health care service found in this important book.Among the important topics covered in this thought-provoking book are methods for measuring patient satisfaction and quality control of health care services, the assessment of demand for health care membership programs, how to estimate relevant markets for particular services, and other pertinent marketing management activities, including some unique ideas never before treated in the literature of this field.
FREE Two-Day Shipping for students on millions of items. Learn more |
Book Description
Product Details
Would you like to update product info or give feedback on images?
|
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
Inside This Book
(learn more)
First Sentence:
Currently, breast cancer strikes more than 135,000 American women annually (American Cancer Society, 1988, p. 14). Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
home care coordination, direct mail responsiveness, age subsegments, clinical laboratory industry, breast cancer screening services, housestaff physicians, medicare clients, mobile mammography unit, senior care program, elderly market, stat results, healthcare transportation, elderly consumer, health care marketing, physician satisfaction Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Consumer Research, Health Care Research, Annual Health Care Conference, Journal of Marketing Research, United States, American Cancer Society, Journal of Health Care Marketing, Reference Price, Free Press, Home Care Coordinator, Journal of Retailing, Marketing Science, Nicholas Nugent, Salt Lake City, American Marketing Association, Ann Arbor, Conference Proceedings, Diagnosis Related Groups, Drug Topics, Englewood Cliffs, Peters Hospital, Prentice Hall, American Druggist, Business Week New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Currently, breast cancer strikes more than 135,000 American women annually (American Cancer Society, 1988, p. 14). Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
home care coordination, direct mail responsiveness, age subsegments, clinical laboratory industry, breast cancer screening services, housestaff physicians, medicare clients, mobile mammography unit, senior care program, elderly market, stat results, healthcare transportation, elderly consumer, health care marketing, physician satisfaction Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Consumer Research, Health Care Research, Annual Health Care Conference, Journal of Marketing Research, United States, American Cancer Society, Journal of Health Care Marketing, Reference Price, Free Press, Home Care Coordinator, Journal of Retailing, Marketing Science, Nicholas Nugent, Salt Lake City, American Marketing Association, Ann Arbor, Conference Proceedings, Diagnosis Related Groups, Drug Topics, Englewood Cliffs, Peters Hospital, Prentice Hall, American Druggist, Business Week New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 43
books:
See all 43 books this book cites
- Health Care (Careers Without College) by Susan Gordon on page 133, page 168, and page 184
- Advances in Consumer Research by Thomas K. Srull on page 33, and page 119
- Consumer Behavior (5th Edition) by John Mowen on page 62, and page 154
- Methods for Statistical Data Analysis of Multivariate Observations, 2nd Edition by R. Gnanadesikan on page 33
- Consumer Behavior by Roger D. Blackwell on page 70
See all 43 books this book cites
Books on Related Topics
(learn more)
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
