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Marketing Management Hardcover – February 2, 2006

ISBN-13: 978-0073137636 ISBN-10: 0073137634 Edition: 8th

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Product Details

  • Hardcover: 832 pages
  • Publisher: McGraw-Hill/Irwin; 8 edition (February 2, 2006)
  • Language: English
  • ISBN-10: 0073137634
  • ISBN-13: 978-0073137636
  • Product Dimensions: 7.9 x 1.4 x 9.3 inches
  • Shipping Weight: 3.6 pounds
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #1,901,455 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.

More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Contrary to other critics here, I believe the book is very good.
Donald Hsu
It is a very great book, I encourage any marketing student any level of study to read, a wealth of knowledge in the cases with.
saleh
On a plus side, there are about 40 case analyses that are pretty good, but of course they weren't written by the authors.
James Deerkoski

Most Helpful Customer Reviews

9 of 9 people found the following review helpful By Cristhian A. Velazco on July 26, 2006
Format: Hardcover
I expected more about this book, firts of all, only a quarter of the book contain the elementary Marketing principles and the remainder only cases. But the worse, there is not connection between cases and theory, not just one case example analysis, not reference at all in chapters with cases. If I had wanted to buy cases of marketing management without analysis, I were going to the Harvard Bussiness online to buy the school cases.
Also in the back cover they say about "New Videos: Approximately 50% of the video segments are brand new for this edition", Sincerely I don't know where are those videos, no CD, no DVD, nothing in the website of book: [...] By the way, that website is too poor, in comparison to other website of books.
Summarizing too expensive book for few effective information.
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3 of 3 people found the following review helpful By Donald Hsu on December 10, 2009
Format: Hardcover
This book got thirteen chapters covering 4Ps, marketing research, consumer behavior, market segmentation, integrated communication, distribution, personal selling, pricing, marketing of services, and global marketing.
There are four sections of cases, from short one to in-depth study.

I use this book as a college-level course. Final projects were done using these cases. Students like the book.
The book will be better if it includes fewer cases, but more thorough analysis of the cases.

Contrary to other critics here, I believe the book is very good.
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3 of 3 people found the following review helpful By James Deerkoski on November 6, 2005
Format: Hardcover
Half the time reading this book is like reading a dictionary. I think I must have read 100 sentences that begin with "XXX can be defined as .... ". The authors do a complete coverage of the topics but in such a dull and routine way it is hard to keep your attention on the reading. On a plus side, there are about 40 case analyses that are pretty good, but of course they weren't written by the authors. Of course if you're like most people, your professor has chosen this book and you have to get it whether you like it or not.
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1 of 1 people found the following review helpful By Jodils on February 7, 2010
Format: Paperback Verified Purchase
The Internation version is word for word the same as the English version except for the slight difference in page numbers. This is my 2nd Int'l textbook & for the difference in price, it is worthwhile.
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By Kate S on July 10, 2014
Format: Hardcover Verified Purchase
Got this for school. It was in great condition and wasn't that bad of a read for the class.
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By Milton Gilbert on June 24, 2014
Format: Hardcover Verified Purchase
too many similar books we can find comparing with this one..nothing special...has some interesting cases...marketing is experiencing huge change today
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By John Rippberger on February 18, 2014
Format: Hardcover Verified Purchase
I had to buy this book for my MBA classes. This one was easy to read and I learned alot. Good buy
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By Jacole Chisley on December 16, 2013
Format: Paperback Verified Purchase
Great for a used book. No marks! :) happy customer!!!!!!!!! Came quickly as well. International addition is the same as the regular one.
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