Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.
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Book Description
Editorial Reviews
About the Author
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
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2 of 2 people found the following review helpful:
2.0 out of 5 stars
Complete but completely dull,
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This review is from: Marketing Management: Knowledge and Skills (Hardcover)
Half the time reading this book is like reading a dictionary. I think I must have read 100 sentences that begin with "XXX can be defined as .... ". The authors do a complete coverage of the topics but in such a dull and routine way it is hard to keep your attention on the reading. On a plus side, there are about 40 case analyses that are pretty good, but of course they weren't written by the authors. Of course if you're like most people, your professor has chosen this book and you have to get it whether you like it or not.
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Inside This Book
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First Sentence:
Simply stated, the marketing concept means that an organization should seek to make a profit by serving the needs of customer groups. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
analyzing marketing problems, outdoor power equipment industry, shoyu brewers, strategic marketing cases, soy sauce market, golf equipment industry, athletic footwear market, chicken segment, golf ball company, heavyweight motorcycle market, marketing management cases, subacute care facilities, online grocery sales, vertical marketing systems, new franchise law, marketing highlight, organizational buyers, ski market, nonstore retailing, subacute care facility, berth capacity, organizational buying process, organizational goods, comfort bikes, footwear products Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Philip Morris, New York, America Online, Wind Technology, Big Bertha, Nanophase Technologies Corporation, Burr Ridge, Ely Callaway, Taylor Made, Paul Peter, Business Week, Cowgirl Chocolates, World War, Los Angeles, North America, University of Wisconsin-Madison, Grand Rapids, Seattle Chocolates, Black Prophet, Lady Foot Locker, Pizza Hut, San Francisco, Georges Salomon, Kikkoman Corporation New!
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Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Simply stated, the marketing concept means that an organization should seek to make a profit by serving the needs of customer groups. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
analyzing marketing problems, outdoor power equipment industry, shoyu brewers, strategic marketing cases, soy sauce market, golf equipment industry, athletic footwear market, chicken segment, golf ball company, heavyweight motorcycle market, marketing management cases, subacute care facilities, online grocery sales, vertical marketing systems, new franchise law, marketing highlight, organizational buyers, ski market, nonstore retailing, subacute care facility, berth capacity, organizational buying process, organizational goods, comfort bikes, footwear products Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Philip Morris, New York, America Online, Wind Technology, Big Bertha, Nanophase Technologies Corporation, Burr Ridge, Ely Callaway, Taylor Made, Paul Peter, Business Week, Cowgirl Chocolates, World War, Los Angeles, North America, University of Wisconsin-Madison, Grand Rapids, Seattle Chocolates, Black Prophet, Lady Foot Locker, Pizza Hut, San Francisco, Georges Salomon, Kikkoman Corporation New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
4
books
cite this book:
- Fundamentals of Selling: Customers for Life Through Service (The Mcgraw-Hill/Irwin Series in Marketing) by Charles M. Futrell in Front Matter
- The Music Business and Recording Industry by Geoffrey Hull in Back Matter
- The Recording Industry by Geoffrey Hull in Back Matter
- Corporate Cultures and Global Brands by Albrecht Rothacher on page 163
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