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2 of 2 people found the following review helpful:
2.0 out of 5 stars
Complete but completely dull,
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This review is from: Marketing Management: Knowledge and Skills (Hardcover)
Half the time reading this book is like reading a dictionary. I think I must have read 100 sentences that begin with "XXX can be defined as .... ". The authors do a complete coverage of the topics but in such a dull and routine way it is hard to keep your attention on the reading. On a plus side, there are about 40 case analyses that are pretty good, but of course they weren't written by the authors. Of course if you're like most people, your professor has chosen this book and you have to get it whether you like it or not.
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Marketing Management: Knowledge and Skills by James H. Donnelly (Hardcover - March 25, 2003)
Used & New from: $0.01
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