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Marketing Management: Knowledge and Skills : Text, Analysis, Cases, Plans Hardcover – May, 1992

22 customer reviews
ISBN-13: 978-0256092257 ISBN-10: 0256092257 Edition: 3 Sub

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Hardcover, May, 1992
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Editorial Reviews

About the Author

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking. --This text refers to an out of print or unavailable edition of this title.
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Product Details

  • Hardcover: 960 pages
  • Publisher: Richard D Irwin; 3 Sub edition (May 1992)
  • Language: English
  • ISBN-10: 0256092257
  • ISBN-13: 978-0256092257
  • Product Dimensions: 1.5 x 7.8 x 9.5 inches
  • Shipping Weight: 3.5 pounds
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #15,766,193 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful By Cristhian A. Velazco on July 26, 2006
Format: Hardcover
I expected more about this book, firts of all, only a quarter of the book contain the elementary Marketing principles and the remainder only cases. But the worse, there is not connection between cases and theory, not just one case example analysis, not reference at all in chapters with cases. If I had wanted to buy cases of marketing management without analysis, I were going to the Harvard Bussiness online to buy the school cases.
Also in the back cover they say about "New Videos: Approximately 50% of the video segments are brand new for this edition", Sincerely I don't know where are those videos, no CD, no DVD, nothing in the website of book: [...] By the way, that website is too poor, in comparison to other website of books.
Summarizing too expensive book for few effective information.
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3 of 3 people found the following review helpful By Donald Hsu on December 10, 2009
Format: Hardcover
This book got thirteen chapters covering 4Ps, marketing research, consumer behavior, market segmentation, integrated communication, distribution, personal selling, pricing, marketing of services, and global marketing.
There are four sections of cases, from short one to in-depth study.

I use this book as a college-level course. Final projects were done using these cases. Students like the book.
The book will be better if it includes fewer cases, but more thorough analysis of the cases.

Contrary to other critics here, I believe the book is very good.
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3 of 3 people found the following review helpful By James Deerkoski on November 6, 2005
Format: Hardcover
Half the time reading this book is like reading a dictionary. I think I must have read 100 sentences that begin with "XXX can be defined as .... ". The authors do a complete coverage of the topics but in such a dull and routine way it is hard to keep your attention on the reading. On a plus side, there are about 40 case analyses that are pretty good, but of course they weren't written by the authors. Of course if you're like most people, your professor has chosen this book and you have to get it whether you like it or not.
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1 of 1 people found the following review helpful By Jodils on February 7, 2010
Format: Paperback Verified Purchase
The Internation version is word for word the same as the English version except for the slight difference in page numbers. This is my 2nd Int'l textbook & for the difference in price, it is worthwhile.
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Format: Hardcover Verified Purchase
I'm not rating the book as much as the ordering process. The price was decent, the ordering process was smooth and I got my book in time for class. No issues. Thanks Amazon.
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By frank j capozzi sr on June 13, 2013
Format: Hardcover Verified Purchase
I had bought this book to take a class in Marywood University, and Professor Dumdum made the course material so inconsequential that I had to find a new school to attend.
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By sck7788 on March 12, 2015
Format: Hardcover Verified Purchase
A bit antiquated in layout. Of course, it is an older version. Needed this for a recent course. Principles are unchanged. Great case studies, just a bit dated.
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Format: Hardcover Verified Purchase
Had to buy for school (MBA). Materials/concepts seem to be easy enough (with a half way decent professor) as I never cracked open the book to actually use it.
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