Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.
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About the Author
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
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Customer Reviews
Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Hardcover
I expected more about this book, firts of all, only a quarter of the book contain the elementary Marketing principles and the remainder only cases. But the worse, there is not connection between cases and theory, not just one case example analysis, not reference at all in chapters with cases. If I had wanted to buy cases of marketing management without analysis, I were going to the Harvard Bussiness online to buy the school cases.
Also in the back cover they say about "New Videos: Approximately 50% of the video segments are brand new for this edition", Sincerely I don't know where are those videos, no CD, no DVD, nothing in the website of book: [...] By the way, that website is too poor, in comparison to other website of books.
Summarizing too expensive book for few effective information.
Also in the back cover they say about "New Videos: Approximately 50% of the video segments are brand new for this edition", Sincerely I don't know where are those videos, no CD, no DVD, nothing in the website of book: [...] By the way, that website is too poor, in comparison to other website of books.
Summarizing too expensive book for few effective information.
3 of 3 people found the following review helpful
Format:Hardcover
This book got thirteen chapters covering 4Ps, marketing research, consumer behavior, market segmentation, integrated communication, distribution, personal selling, pricing, marketing of services, and global marketing.
There are four sections of cases, from short one to in-depth study.
I use this book as a college-level course. Final projects were done using these cases. Students like the book.
The book will be better if it includes fewer cases, but more thorough analysis of the cases.
Contrary to other critics here, I believe the book is very good.
There are four sections of cases, from short one to in-depth study.
I use this book as a college-level course. Final projects were done using these cases. Students like the book.
The book will be better if it includes fewer cases, but more thorough analysis of the cases.
Contrary to other critics here, I believe the book is very good.
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
The Internation version is word for word the same as the English version except for the slight difference in page numbers. This is my 2nd Int'l textbook & for the difference in price, it is worthwhile.
Most Recent Customer Reviews
Just what I needed
The book arrived in an adequate amount of time and it went along with my course superbly. I couldn't have asked for anything better to accompany me with my class.
Published 5 months ago by southernbelle
great book
It is a very great book, I encourage any marketing student any level of study to read, a wealth of knowledge in the cases with.
Published 7 months ago by saleh
arrived in great condition and on time
I'm not rating the book as much as the ordering process. The price was decent, the ordering process was smooth and I got my book in time for class. No issues. Thanks Amazon.
Published 7 months ago by Marie
Just as described
The book was delivered very quickly and in good condition. Pretty much exactly what you are looking for when buying a textbook online.
Published 20 months ago by J. Eggenton
Marketing
The book I purchased was in excellent condition. The book was not highlighted, did not have torn or missing pages. It arrived in a timely manner.
Published 22 months ago by gilbertandjody
Fast Shipping!
Excellent condition and super fast shipping, the book was here within 4 days of ordering it!! :)
Published 23 months ago by L. Martin
Book wasn't the correct edition
I bought this item thinking that this was the 9th edition, as it wasn't clearly marked in the description and it was the wrong book... Read more
Published on September 17, 2009 by Missy
Marketing Management
This book was a used book and was totally misrepresented by the the owner to receive top dollar for it. Read more
Published on January 19, 2009 by John J. Ott
Textbooks - Booo
Hisssss
I guess it is alright, but it doesn't matter you HAVE NO CHOICE!
HAHAHA
I guess it is alright, but it doesn't matter you HAVE NO CHOICE!
HAHAHA
Published on September 5, 2007 by Josh
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