Marketing Management: Millennium Edition (10th Edition) [Hardcover]

Philip Kotler (Author, Preface)

Book Description

ISBN-10: 0130122173 | ISBN-13: 978-0130122179 | Publication Date: July 19, 1999 | Edition: 10

For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.

Editorial Reviews

From the Back Cover

This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead.

Product Details

• Hardcover: 800 pages
• Publisher: Prentice Hall; 10 edition (July 19, 1999)
• Language: English
• ISBN-10: 0130122173
• ISBN-13: 978-0130122179
• Product Dimensions: 9.8 x 8.2 x 1.5 inches
• Shipping Weight: 3.4 pounds
• Average Customer Review: 4.6 out of 5 stars  See all reviews (24 customer reviews)
• Amazon Best Sellers Rank: #896,260 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

29 of 30 people found the following review helpful:

5.0 out of 5 stars Highly distilled marketing text, September 20, 1999

By 

[e-mail] (Maine) - See all my reviews

This review is from: Marketing Management: Millennium Edition (10th Edition) (Hardcover)

Updated and current, with several hundred mini-case studies, this is the definitive marketing text. Not for casual reading as it challenges you to apply key skills in analyzing "real" marketing examples. Fortunately, learning aids are available online and referenced in the book. I would recommend this edition to anyone in marketing or sales intent on success.

47 of 52 people found the following review helpful:

4.0 out of 5 stars The marketing standard bearer, May 14, 2000

By 

G. Shiau "grumpychicagoguy" (Chicago, IL USA) - See all my reviews
(REAL NAME)   

This review is from: Marketing Management: Millennium Edition (10th Edition) (Hardcover)

Phillip Kotler is an internationally recognized name in marketing, and this introductory text (undergraduate or MBA-level) is a comprehensive resource on the subject. It provides a framework for analyzing marketing opportunities and making strategic decisions with respect to the marketing mix to maximize customer value. This latest edition was written with the Internet in mind and how it has changed marketing strategy. The only problem with the book may be its comprehensiveness because it tries to cover every conceivable topic. That makes it a handy reference, but you may need to consult other resources on both marketing and strategy to get a deeper understanding.

24 of 26 people found the following review helpful:

4.0 out of 5 stars Go Back to Basics (drop the millennium hype), October 3, 2000

By 

T. R. Turton (Atlanta, GA United States) - See all my reviews
(REAL NAME)   

This review is from: Marketing Management: Millennium Edition (10th Edition) (Hardcover)

Taking my first marketing course in an MBA program, and I am finding this book to contain a wealth of information, almost too much (like sipping from a fire hydrant). However, I agree with other reviewers that a quick read gives a good overview of basics, and the rest will be useful as future reference.

The main fault I have with this book is the silly millenium trivia they stick in the margins of every page. These appear to be margin notes which constantly pull your eyes away from the text you are reading only to find out some obscure little thought about what the millennium may bring (having nothing to do with marketing). I am sorely tempted to go through the entire book with a black magic marker to obliterate the 'junk'. Perhaps if this filler had been left out, the font size could have been bumped up a point.