Marketing Management: An Asian Perspective [Paperback]

Philip Kotler (Author), Siew Meng Leong (Author)

Editorial Reviews

From the Back Cover

Key Benefit: This book presents Marketing Management ideas within Asian Context and introduces unique Asian marketing ideas and institutions. Key Topics: This book uses actual Asian company cases to illustrate and analyze various marketing principles, strategies, and practices. Tackles the subject matter using a basic disciplines perspective, focusing on economics, behavioral science, management theory, and mathematics.

Product Details

• Paperback: 1055 pages
• Publisher: Prentice Hall (July 1998)
• Language: English
• ISBN-10: 0132548976
• ISBN-13: 978-0132548977
• Product Dimensions: 9.3 x 7 x 2.4 inches
• Shipping Weight: 3.4 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #3,511,867 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 4 people found the following review helpful:

4.0 out of 5 stars This book is just great!, September 23, 1998

By A Customer

This review is from: Marketing Management: An Asian Perspective (Paperback)

I think this book is invaluable becuase it successfully marriges the modern marketing theories to real marketing cases in Asia. However, as the '97 Asian crisis have a significant impact on the political and economical situations in Asia, the future editions of this book should capture the changing environment and challenges faced by marketers in Asia.